#AD301E#AD301E

#AD301E is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 31.3°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD301E
RGB	rgb(173, 48, 30)
HSL	hsl(8, 70%, 40%)
HSV	hsv(8, 83%, 68%)
CMYK	cmyk(0%, 72.3%, 82.7%, 32.2%)
CIE-LAB	lab(39.74, 49.65, 40.07)
CIE-LCH	lch(39.74, 63.80, 38.91°)
OKLab	oklab(49.95% 0.1405 0.0855)
OKLCH	oklch(49.95% 0.164 31.3)
XYZ	xyz(18.5271, 11.0948, 2.3940)
Luminance	0.1109 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD301E #1E9BAD

analogous

#AD1E54 #AD301E #AD771E

triadic

#AD301E #1EAD30 #301EAD

tetradic

#AD301E #54AD1E #1E9BAD #771EAD

square

#AD301E #54AD1E #1E9BAD #771EAD

split-complementary

#AD301E #1EAD77 #1E54AD

monochromatic

#45130C #792215 #AD301E #DB432E #E47262

Accessibility & contrast

On white

6.52

#AD301E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD301E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD301E

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD301E	#FFFFFF	#000000	##FFFFFF
##AD301E	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564C1A

Deuteranopia (green-blind)

#746818

Tritanopia (blue-blind)

#BF002D

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad301e;
/* rgb */ color: rgb(173, 48, 30);
/* oklch */ color: oklch(50.0% 0.164 31.3);

Tailwind

colors: {
  custom: {
    50: '#cf715c',
    500: '#ad301e',
    950: '#000000',
  },
}

SCSS

$custom: #ad301e;
$custom-light: #cf715c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad301e",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 30
  },
  "hsl": {
    "h": 7.552,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49953,
    "c": 0.16446,
    "h": 31.3
  },
  "luminance": 0.11092
}

Semantic roles & 50–950 ramp

primary

#AD301E

secondary

#5EBBC8

accent

#D7ED3B

background

#FEF7F5

surface

#FCEDE9

border

#D5C8C5

text

#160804

muted

#847B79

Preview Lab

Preview with #AD301E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →