#AD2F78#AD2F78

#AD2F78 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.0% C 0.176 H 349.4°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD2F78
RGB	rgb(173, 47, 120)
HSL	hsl(325, 57%, 43%)
HSV	hsv(325, 73%, 68%)
CMYK	cmyk(0%, 72.8%, 30.6%, 32.2%)
CIE-LAB	lab(41.65, 56.82, -12.35)
CIE-LCH	lch(41.65, 58.15, 347.73°)
OKLab	oklab(52.03% 0.1734 -0.0323)
OKLCH	oklch(52.03% 0.176 349.4)
XYZ	xyz(21.6414, 12.2758, 18.9954)
Luminance	0.1227 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2F78 #2FAD64

analogous

#A32FAD #AD2F78 #AD2F39

triadic

#AD2F78 #78AD2F #2F78AD

tetradic

#AD2F78 #ADA32F #2FAD64 #2F39AD

square

#AD2F78 #ADA32F #2FAD64 #2F39AD

split-complementary

#AD2F78 #39AD2F #2FADA3

monochromatic

#4D1535 #7D2257 #AD2F78 #CE4B97 #DB7BB3

Accessibility & contrast

On white

6.08

#AD2F78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD2F78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2F78

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2F78	#FFFFFF	#000000	##FFFFFF
##AD2F78	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#42547A

Deuteranopia (green-blind)

#676A75

Tritanopia (blue-blind)

#BA284F

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2f78;
/* rgb */ color: rgb(173, 47, 120);
/* oklch */ color: oklch(52.0% 0.176 349.4);

Tailwind

colors: {
  custom: {
    50: '#ca739f',
    500: '#ad2f78',
    950: '#000000',
  },
}

SCSS

$custom: #ad2f78;
$custom-light: #ca739f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2f78",
  "rgb": {
    "r": 173,
    "g": 47,
    "b": 120
  },
  "hsl": {
    "h": 325.238,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.5203,
    "c": 0.17634,
    "h": 349.4
  },
  "luminance": 0.12273
}

Semantic roles & 50–950 ramp

primary

#AD2F78

secondary

#74C496

accent

#E18847

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2F78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →