#AD2F49#AD2F49

#AD2F49 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.162 H 13.4°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD2F49
RGB	rgb(173, 47, 73)
HSL	hsl(348, 57%, 43%)
HSV	hsv(348, 73%, 68%)
CMYK	cmyk(0%, 72.8%, 57.8%, 32.2%)
CIE-LAB	lab(40.25, 52.22, 15.07)
CIE-LCH	lch(40.25, 54.35, 16.10°)
OKLab	oklab(50.54% 0.1574 0.0375)
OKLCH	oklch(50.54% 0.162 13.4)
XYZ	xyz(19.4546, 11.4011, 7.4782)
Luminance	0.1140 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2F49 #2FAD93

analogous

#AD2F88 #AD2F49 #AD542F

triadic

#AD2F49 #49AD2F #2F49AD

tetradic

#AD2F49 #88AD2F #2FAD93 #542FAD

square

#AD2F49 #88AD2F #2FAD93 #542FAD

split-complementary

#AD2F49 #2FAD54 #2F88AD

monochromatic

#4D1520 #7D2235 #AD2F49 #CE4B66 #DB7B8F

Accessibility & contrast

On white

6.40

#AD2F49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD2F49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2F49

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2F49	#FFFFFF	#000000	##FFFFFF
##AD2F49	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504E49

Deuteranopia (green-blind)

#706846

Tritanopia (blue-blind)

#BD0C3A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2f49;
/* rgb */ color: rgb(173, 47, 73);
/* oklch */ color: oklch(50.5% 0.162 13.4);

Tailwind

colors: {
  custom: {
    50: '#cc717b',
    500: '#ad2f49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2f49;
$custom-light: #cc717b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2f49",
  "rgb": {
    "r": 173,
    "g": 47,
    "b": 73
  },
  "hsl": {
    "h": 347.619,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.50538,
    "c": 0.16176,
    "h": 13.4
  },
  "luminance": 0.11398
}

Semantic roles & 50–950 ramp

primary

#AD2F49

secondary

#74C4B3

accent

#E1C147

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2F49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →