#AD2F43#AD2F43

#AD2F43 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.162 H 16.4°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD2F43
RGB	rgb(173, 47, 67)
HSL	hsl(350, 57%, 43%)
HSV	hsv(350, 73%, 68%)
CMYK	cmyk(0%, 72.8%, 61.3%, 32.2%)
CIE-LAB	lab(40.12, 51.80, 18.68)
CIE-LCH	lch(40.12, 55.06, 19.83°)
OKLab	oklab(50.41% 0.155 0.0455)
OKLCH	oklch(50.41% 0.162 16.4)
XYZ	xyz(19.2652, 11.3253, 6.4807)
Luminance	0.1132 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2F43 #2FAD99

analogous

#AD2F82 #AD2F43 #AD5A2F

triadic

#AD2F43 #43AD2F #2F43AD

tetradic

#AD2F43 #82AD2F #2FAD99 #5A2FAD

square

#AD2F43 #82AD2F #2FAD99 #5A2FAD

split-complementary

#AD2F43 #2FAD5A #2F82AD

monochromatic

#4D151E #7D2230 #AD2F43 #CE4B60 #DB7B8A

Accessibility & contrast

On white

6.43

#AD2F43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2F43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2F43

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2F43	#FFFFFF	#000000	##FFFFFF
##AD2F43	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514E43

Deuteranopia (green-blind)

#716840

Tritanopia (blue-blind)

#BE0737

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2f43;
/* rgb */ color: rgb(173, 47, 67);
/* oklch */ color: oklch(50.4% 0.162 16.4);

Tailwind

colors: {
  custom: {
    50: '#cc7176',
    500: '#ad2f43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2f43;
$custom-light: #cc7176;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2f43",
  "rgb": {
    "r": 173,
    "g": 47,
    "b": 67
  },
  "hsl": {
    "h": 350.476,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.50405,
    "c": 0.16151,
    "h": 16.4
  },
  "luminance": 0.11323
}

Semantic roles & 50–950 ramp

primary

#AD2F43

secondary

#74C4B7

accent

#E1C847

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2F43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →