#AD2F40#AD2F40

#AD2F40 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.3% C 0.162 H 17.8°. Best body text is #FFFFFF at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD2F40
RGB	rgb(173, 47, 64)
HSL	hsl(352, 57%, 43%)
HSV	hsv(352, 73%, 68%)
CMYK	cmyk(0%, 72.8%, 63%, 32.2%)
CIE-LAB	lab(40.06, 51.60, 20.48)
CIE-LCH	lch(40.06, 55.52, 21.64°)
OKLab	oklab(50.34% 0.1538 0.0494)
OKLCH	oklch(50.34% 0.162 17.8)
XYZ	xyz(19.1775, 11.2902, 6.0189)
Luminance	0.1129 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2F40 #2FAD9C

analogous

#AD2F7F #AD2F40 #AD5D2F

triadic

#AD2F40 #40AD2F #2F40AD

tetradic

#AD2F40 #7FAD2F #2FAD9C #5D2FAD

square

#AD2F40 #7FAD2F #2FAD9C #5D2FAD

split-complementary

#AD2F40 #2FAD5D #2F7FAD

monochromatic

#4D151C #7D222E #AD2F40 #CE4B5D #DB7B88

Accessibility & contrast

On white

6.45

#AD2F40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2F40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2F40

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2F40	#FFFFFF	#000000	##FFFFFF
##AD2F40	1.00	6.45	3.26	6.45
#FFFFFF	6.45	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514E40

Deuteranopia (green-blind)

#71683D

Tritanopia (blue-blind)

#BE0436

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2f40;
/* rgb */ color: rgb(173, 47, 64);
/* oklch */ color: oklch(50.3% 0.162 17.8);

Tailwind

colors: {
  custom: {
    50: '#cc7174',
    500: '#ad2f40',
    950: '#000000',
  },
}

SCSS

$custom: #ad2f40;
$custom-light: #cc7174;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2f40",
  "rgb": {
    "r": 173,
    "g": 47,
    "b": 64
  },
  "hsl": {
    "h": 351.905,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.50343,
    "c": 0.16151,
    "h": 17.8
  },
  "luminance": 0.11287
}

Semantic roles & 50–950 ramp

primary

#AD2F40

secondary

#74C4B9

accent

#E1CC47

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2F40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →