#AD2EB4#AD2EB4

#AD2EB4 is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 55.0% C 0.219 H 325.7°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2EB4
RGB	rgb(173, 46, 180)
HSL	hsl(297, 59%, 44%)
HSV	hsv(297, 74%, 71%)
CMYK	cmyk(3.9%, 74.4%, 0%, 29.4%)
CIE-LAB	lab(44.43, 65.97, -44.25)
CIE-LCH	lch(44.43, 79.43, 326.15°)
OKLab	oklab(54.97% 0.1807 -0.1231)
OKLCH	oklch(54.97% 0.219 325.7)
XYZ	xyz(26.4482, 14.1353, 44.5065)
Luminance	0.1413 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2EB4 #35B42E

analogous

#6A2EB4 #AD2EB4 #B42E78

triadic

#AD2EB4 #B4AD2E #2EB4AD

tetradic

#AD2EB4 #B46A2E #35B42E #2E78B4

square

#AD2EB4 #B46A2E #35B42E #2E78B4

split-complementary

#AD2EB4 #78B42E #2EB46A

monochromatic

#4F1553 #7E2283 #AD2EB4 #CB4ED2 #D97EDE

Accessibility & contrast

On white

5.49

#AD2EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AD2EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2EB4

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2EB4	#FFFFFF	#000000	##FFFFFF
##AD2EB4	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FB8

Deuteranopia (green-blind)

#4C6EB1

Tritanopia (blue-blind)

#B1456F

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad2eb4;
/* rgb */ color: rgb(173, 46, 180);
/* oklch */ color: oklch(55.0% 0.219 325.7);

Tailwind

colors: {
  custom: {
    50: '#c974cb',
    500: '#ad2eb4',
    950: '#000000',
  },
}

SCSS

$custom: #ad2eb4;
$custom-light: #c974cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2eb4",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 180
  },
  "hsl": {
    "h": 296.866,
    "s": 59.292,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54972,
    "c": 0.21861,
    "h": 325.7
  },
  "luminance": 0.14134
}

Semantic roles & 50–950 ramp

primary

#AD2EB4

secondary

#7BC777

accent

#E2454E

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD2EB4

Body copy rendered with the generated semantic roles for this colour.

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