#AD2EA4#AD2EA4

#AD2EA4 is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.0% C 0.206 H 331.1°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2EA4
RGB	rgb(173, 46, 164)
HSL	hsl(304, 58%, 43%)
HSV	hsv(304, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 5.2%, 32.2%)
CIE-LAB	lab(43.54, 63.35, -36.17)
CIE-LCH	lch(43.54, 72.95, 330.28°)
OKLab	oklab(54.05% 0.1807 -0.0996)
OKLCH	oklch(54.05% 0.206 331.1)
XYZ	xyz(24.9114, 13.5206, 36.4124)
Luminance	0.1352 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2EA4 #2EAD37

analogous

#762EAD #AD2EA4 #AD2E64

triadic

#AD2EA4 #A4AD2E #2EA4AD

tetradic

#AD2EA4 #AD762E #2EAD37 #2E64AD

square

#AD2EA4 #AD762E #2EAD37 #2E64AD

split-complementary

#AD2EA4 #64AD2E #2EAD76

monochromatic

#4C1448 #7D2176 #AD2EA4 #CF49C5 #DC7AD5

Accessibility & contrast

On white

5.67

#AD2EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD2EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2EA4

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2EA4	#FFFFFF	#000000	##FFFFFF
##AD2EA4	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225CA7

Deuteranopia (green-blind)

#566DA1

Tritanopia (blue-blind)

#B43E66

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad2ea4;
/* rgb */ color: rgb(173, 46, 164);
/* oklch */ color: oklch(54.0% 0.206 331.1);

Tailwind

colors: {
  custom: {
    50: '#c974bf',
    500: '#ad2ea4',
    950: '#000000',
  },
}

SCSS

$custom: #ad2ea4;
$custom-light: #c974bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2ea4",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 164
  },
  "hsl": {
    "h": 304.252,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.5405,
    "c": 0.20635,
    "h": 331.1
  },
  "luminance": 0.13519
}

Semantic roles & 50–950 ramp

primary

#AD2EA4

secondary

#73C479

accent

#E15247

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →