#AD2E73#AD2E73
#AD2E73 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.7% C 0.175 H 351.7°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2E73 |
|---|---|
| RGB | rgb(173, 46, 115) |
| HSL | hsl(327, 58%, 43%) |
| HSV | hsv(327, 73%, 68%) |
| CMYK | cmyk(0%, 73.4%, 33.5%, 32.2%) |
| CIE-LAB | lab(41.34, 56.58, -9.72) |
| CIE-LCH | lch(41.34, 57.41, 350.25°) |
| OKLab | oklab(51.74% 0.1731 -0.0251) |
| OKLCH | oklch(51.74% 0.175 351.7) |
| XYZ | xyz(21.3063, 12.0785, 17.4257) |
| Luminance | 0.1208 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 3.85
Mediumvioletred
#C71585
ΔE00 5.11
Red Violet
#9E0168
ΔE00 6.07
Deep Magenta
#A0025C
ΔE00 6.21
Dark Fuchsia
#9D0759
ΔE00 6.69
Violet Red
#A50055
ΔE00 7.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2E73 #2EAD68
analogous
#A82EAD #AD2E73 #AD2E33
triadic
#AD2E73 #73AD2E #2E73AD
tetradic
#AD2E73 #ADA82E #2EAD68 #2E33AD
square
#AD2E73 #ADA82E #2EAD68 #2E33AD
split-complementary
#AD2E73 #33AD2E #2EADA8
monochromatic
#4C1433 #7D2153 #AD2E73 #CF4992 #DC7AAF
Accessibility & contrast
On white
6.15
#AD2E73 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#AD2E73 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2E73
6.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2E73 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2E73 | 1.00 | 6.15 | 3.42 | 6.15 |
| #FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#445375
Deuteranopia (green-blind)
#686A70
Tritanopia (blue-blind)
#BA244C
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad2e73; /* rgb */ color: rgb(173, 46, 115); /* oklch */ color: oklch(51.7% 0.175 351.7);
Tailwind
colors: {
custom: {
50: '#ca729b',
500: '#ad2e73',
950: '#000000',
},
}SCSS
$custom: #ad2e73; $custom-light: #ca729b; $custom-dark: #000000;
JSON
{
"hex": "#ad2e73",
"rgb": {
"r": 173,
"g": 46,
"b": 115
},
"hsl": {
"h": 327.402,
"s": 57.991,
"l": 42.941
},
"oklch": {
"l": 0.51742,
"c": 0.17495,
"h": 351.7
},
"luminance": 0.12076
}Semantic roles & 50–950 ramp
primary
#AD2E73
secondary
#73C498
accent
#E18D47
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E