#AD2E49#AD2E49

#AD2E49 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.163 H 13.2°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD2E49
RGB	rgb(173, 46, 73)
HSL	hsl(347, 58%, 43%)
HSV	hsv(347, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 57.8%, 32.2%)
CIE-LAB	lab(40.12, 52.58, 14.90)
CIE-LCH	lch(40.12, 54.65, 15.82°)
OKLab	oklab(50.44% 0.1585 0.0371)
OKLCH	oklch(50.44% 0.163 13.2)
XYZ	xyz(19.4150, 11.3220, 7.4651)
Luminance	0.1132 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2E49 #2EAD92

analogous

#AD2E88 #AD2E49 #AD522E

triadic

#AD2E49 #49AD2E #2E49AD

tetradic

#AD2E49 #88AD2E #2EAD92 #522EAD

square

#AD2E49 #88AD2E #2EAD92 #522EAD

split-complementary

#AD2E49 #2EAD52 #2E88AD

monochromatic

#4C1420 #7D2135 #AD2E49 #CF4966 #DC7A8F

Accessibility & contrast

On white

6.43

#AD2E49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2E49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2E49

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2E49	#FFFFFF	#000000	##FFFFFF
##AD2E49	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4E49

Deuteranopia (green-blind)

#706846

Tritanopia (blue-blind)

#BD0839

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2e49;
/* rgb */ color: rgb(173, 46, 73);
/* oklch */ color: oklch(50.4% 0.163 13.2);

Tailwind

colors: {
  custom: {
    50: '#cc717b',
    500: '#ad2e49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2e49;
$custom-light: #cc717b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2e49",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 73
  },
  "hsl": {
    "h": 347.244,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.50441,
    "c": 0.16279,
    "h": 13.2
  },
  "luminance": 0.11319
}

Semantic roles & 50–950 ramp

primary

#AD2E49

secondary

#73C4B3

accent

#E1C047

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2E49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →