#AD2E48#AD2E48

#AD2E48 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.163 H 13.7°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD2E48
RGB	rgb(173, 46, 72)
HSL	hsl(348, 58%, 43%)
HSV	hsv(348, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 58.4%, 32.2%)
CIE-LAB	lab(40.10, 52.51, 15.50)
CIE-LCH	lch(40.10, 54.75, 16.44°)
OKLab	oklab(50.42% 0.1581 0.0384)
OKLCH	oklch(50.42% 0.163 13.7)
XYZ	xyz(19.3822, 11.3089, 7.2919)
Luminance	0.1131 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2E48 #2EAD93

analogous

#AD2E87 #AD2E48 #AD542E

triadic

#AD2E48 #48AD2E #2E48AD

tetradic

#AD2E48 #87AD2E #2EAD93 #542EAD

square

#AD2E48 #87AD2E #2EAD93 #542EAD

split-complementary

#AD2E48 #2EAD54 #2E87AD

monochromatic

#4C1420 #7D2134 #AD2E48 #CF4965 #DC7A8E

Accessibility & contrast

On white

6.44

#AD2E48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2E48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2E48

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2E48	#FFFFFF	#000000	##FFFFFF
##AD2E48	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4E48

Deuteranopia (green-blind)

#706845

Tritanopia (blue-blind)

#BD0739

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2e48;
/* rgb */ color: rgb(173, 46, 72);
/* oklch */ color: oklch(50.4% 0.163 13.7);

Tailwind

colors: {
  custom: {
    50: '#cc717a',
    500: '#ad2e48',
    950: '#000000',
  },
}

SCSS

$custom: #ad2e48;
$custom-light: #cc717a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2e48",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 72
  },
  "hsl": {
    "h": 347.717,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.50418,
    "c": 0.16272,
    "h": 13.7
  },
  "luminance": 0.11306
}

Semantic roles & 50–950 ramp

primary

#AD2E48

secondary

#73C4B3

accent

#E1C247

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2E48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →