#AD2E47#AD2E47

#AD2E47 is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.163 H 14.2°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD2E47
RGB	rgb(173, 46, 71)
HSL	hsl(348, 58%, 43%)
HSV	hsv(348, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 59%, 32.2%)
CIE-LAB	lab(40.07, 52.44, 16.10)
CIE-LCH	lch(40.07, 54.85, 17.07°)
OKLab	oklab(50.4% 0.1577 0.0398)
OKLCH	oklch(50.4% 0.163 14.2)
XYZ	xyz(19.3498, 11.2959, 7.1214)
Luminance	0.1129 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2E47 #2EAD94

analogous

#AD2E86 #AD2E47 #AD542E

triadic

#AD2E47 #47AD2E #2E47AD

tetradic

#AD2E47 #86AD2E #2EAD94 #542EAD

square

#AD2E47 #86AD2E #2EAD94 #542EAD

split-complementary

#AD2E47 #2EAD54 #2E86AD

monochromatic

#4C141F #7D2133 #AD2E47 #CF4964 #DC7A8D

Accessibility & contrast

On white

6.44

#AD2E47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2E47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2E47

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2E47	#FFFFFF	#000000	##FFFFFF
##AD2E47	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504E47

Deuteranopia (green-blind)

#706844

Tritanopia (blue-blind)

#BD0638

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2e47;
/* rgb */ color: rgb(173, 46, 71);
/* oklch */ color: oklch(50.4% 0.163 14.2);

Tailwind

colors: {
  custom: {
    50: '#cc717a',
    500: '#ad2e47',
    950: '#000000',
  },
}

SCSS

$custom: #ad2e47;
$custom-light: #cc717a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2e47",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 71
  },
  "hsl": {
    "h": 348.189,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.50395,
    "c": 0.16266,
    "h": 14.2
  },
  "luminance": 0.11293
}

Semantic roles & 50–950 ramp

primary

#AD2E47

secondary

#73C4B4

accent

#E1C347

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2E47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →