#AD2E43#AD2E43

#AD2E43 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.163 H 16.1°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD2E43
RGB	rgb(173, 46, 67)
HSL	hsl(350, 58%, 43%)
HSV	hsv(350, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 61.3%, 32.2%)
CIE-LAB	lab(39.99, 52.16, 18.50)
CIE-LCH	lch(39.99, 55.35, 19.53°)
OKLab	oklab(50.31% 0.1561 0.0451)
OKLCH	oklch(50.31% 0.163 16.1)
XYZ	xyz(19.2256, 11.2462, 6.4675)
Luminance	0.1124 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2E43 #2EAD98

analogous

#AD2E82 #AD2E43 #AD592E

triadic

#AD2E43 #43AD2E #2E43AD

tetradic

#AD2E43 #82AD2E #2EAD98 #592EAD

square

#AD2E43 #82AD2E #2EAD98 #592EAD

split-complementary

#AD2E43 #2EAD59 #2E82AD

monochromatic

#4C141E #7D2130 #AD2E43 #CF4960 #DC7A8A

Accessibility & contrast

On white

6.46

#AD2E43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2E43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2E43

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2E43	#FFFFFF	#000000	##FFFFFF
##AD2E43	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504D43

Deuteranopia (green-blind)

#716840

Tritanopia (blue-blind)

#BE0337

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2e43;
/* rgb */ color: rgb(173, 46, 67);
/* oklch */ color: oklch(50.3% 0.163 16.1);

Tailwind

colors: {
  custom: {
    50: '#cc7176',
    500: '#ad2e43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2e43;
$custom-light: #cc7176;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2e43",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 67
  },
  "hsl": {
    "h": 350.079,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.50307,
    "c": 0.16251,
    "h": 16.1
  },
  "luminance": 0.11243
}

Semantic roles & 50–950 ramp

primary

#AD2E43

secondary

#73C4B6

accent

#E1C847

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2E43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →