#AD2E31#AD2E31

#AD2E31 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.163 H 24.2°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2E31
RGB	rgb(173, 46, 49)
HSL	hsl(359, 58%, 43%)
HSV	hsv(359, 73%, 68%)
CMYK	cmyk(0%, 73.4%, 71.7%, 32.2%)
CIE-LAB	lab(39.69, 51.13, 29.24)
CIE-LCH	lch(39.69, 58.90, 29.76°)
OKLab	oklab(49.98% 0.1491 0.067)
OKLCH	oklch(49.98% 0.163 24.2)
XYZ	xyz(18.7671, 11.0628, 4.0523)
Luminance	0.1106 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2E31 #2EADAA

analogous

#AD2E70 #AD2E31 #AD6B2E

triadic

#AD2E31 #31AD2E #2E31AD

tetradic

#AD2E31 #70AD2E #2EADAA #6B2EAD

square

#AD2E31 #70AD2E #2EADAA #6B2EAD

split-complementary

#AD2E31 #2EAD6B #2E70AD

monochromatic

#4C1416 #7D2123 #AD2E31 #CF494D #DC7A7C

Accessibility & contrast

On white

6.54

#AD2E31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2E31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2E31

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2E31	#FFFFFF	#000000	##FFFFFF
##AD2E31	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534C30

Deuteranopia (green-blind)

#73672D

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2e31;
/* rgb */ color: rgb(173, 46, 49);
/* oklch */ color: oklch(50.0% 0.163 24.2);

Tailwind

colors: {
  custom: {
    50: '#cd7069',
    500: '#ad2e31',
    950: '#000000',
  },
}

SCSS

$custom: #ad2e31;
$custom-light: #cd7069;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2e31",
  "rgb": {
    "r": 173,
    "g": 46,
    "b": 49
  },
  "hsl": {
    "h": 358.583,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.49981,
    "c": 0.16347,
    "h": 24.2
  },
  "luminance": 0.1106
}

Semantic roles & 50–950 ramp

primary

#AD2E31

secondary

#73C4C2

accent

#E1DE47

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2E31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →