#AD2DA4#AD2DA4

#AD2DA4 is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 54.0% C 0.207 H 331.1°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD2DA4
RGB	rgb(173, 45, 164)
HSL	hsl(304, 59%, 43%)
HSV	hsv(304, 74%, 68%)
CMYK	cmyk(0%, 74%, 5.2%, 32.2%)
CIE-LAB	lab(43.42, 63.68, -36.35)
CIE-LCH	lch(43.42, 73.32, 330.28°)
OKLab	oklab(53.97% 0.1816 -0.1002)
OKLCH	oklch(53.97% 0.207 331.1)
XYZ	xyz(24.8728, 13.4433, 36.3996)
Luminance	0.1344 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2DA4 #2DAD36

analogous

#762DAD #AD2DA4 #AD2D64

triadic

#AD2DA4 #A4AD2D #2DA4AD

tetradic

#AD2DA4 #AD762D #2DAD36 #2D64AD

square

#AD2DA4 #AD762D #2DAD36 #2D64AD

split-complementary

#AD2DA4 #64AD2D #2DAD76

monochromatic

#4C1448 #7C2076 #AD2DA4 #CF48C6 #DC78D5

Accessibility & contrast

On white

5.69

#AD2DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD2DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2DA4

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2DA4	#FFFFFF	#000000	##FFFFFF
##AD2DA4	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#215BA7

Deuteranopia (green-blind)

#556DA1

Tritanopia (blue-blind)

#B43D66

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad2da4;
/* rgb */ color: rgb(173, 45, 164);
/* oklch */ color: oklch(54.0% 0.207 331.1);

Tailwind

colors: {
  custom: {
    50: '#c973bf',
    500: '#ad2da4',
    950: '#000000',
  },
}

SCSS

$custom: #ad2da4;
$custom-light: #c973bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2da4",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 164
  },
  "hsl": {
    "h": 304.219,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53968,
    "c": 0.20742,
    "h": 331.1
  },
  "luminance": 0.13441
}

Semantic roles & 50–950 ramp

primary

#AD2DA4

secondary

#72C478

accent

#E25146

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →