#AD2DA0#AD2DA0

#AD2DA0 is a mid, highly saturated purple. Relative luminance 0.133; OKLCH L 53.7% C 0.204 H 332.6°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD2DA0
RGB	rgb(173, 45, 160)
HSL	hsl(306, 59%, 43%)
HSV	hsv(306, 74%, 68%)
CMYK	cmyk(0%, 74%, 7.5%, 32.2%)
CIE-LAB	lab(43.21, 63.05, -34.29)
CIE-LCH	lch(43.21, 71.77, 331.46°)
OKLab	oklab(53.75% 0.1815 -0.0942)
OKLCH	oklch(53.75% 0.204 332.6)
XYZ	xyz(24.5172, 13.3011, 34.5270)
Luminance	0.1330 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2DA0 #2DAD3A

analogous

#7A2DAD #AD2DA0 #AD2D60

triadic

#AD2DA0 #A0AD2D #2DA0AD

tetradic

#AD2DA0 #AD7A2D #2DAD3A #2D60AD

square

#AD2DA0 #AD7A2D #2DAD3A #2D60AD

split-complementary

#AD2DA0 #60AD2D #2DAD7A

monochromatic

#4C1446 #7C2073 #AD2DA0 #CF48C2 #DC78D2

Accessibility & contrast

On white

5.74

#AD2DA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD2DA0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2DA0

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2DA0	#FFFFFF	#000000	##FFFFFF
##AD2DA0	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265AA3

Deuteranopia (green-blind)

#576C9D

Tritanopia (blue-blind)

#B53B64

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2da0;
/* rgb */ color: rgb(173, 45, 160);
/* oklch */ color: oklch(53.7% 0.204 332.6);

Tailwind

colors: {
  custom: {
    50: '#c973bc',
    500: '#ad2da0',
    950: '#000000',
  },
}

SCSS

$custom: #ad2da0;
$custom-light: #c973bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2da0",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 160
  },
  "hsl": {
    "h": 306.094,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53749,
    "c": 0.20446,
    "h": 332.6
  },
  "luminance": 0.13299
}

Semantic roles & 50–950 ramp

primary

#AD2DA0

secondary

#72C47A

accent

#E25646

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2DA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →