#AD2D9F#AD2D9F

#AD2D9F is a mid, highly saturated purple. Relative luminance 0.133; OKLCH L 53.7% C 0.204 H 332.9°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D9F
RGB	rgb(173, 45, 159)
HSL	hsl(307, 59%, 43%)
HSV	hsv(307, 74%, 68%)
CMYK	cmyk(0%, 74%, 8.1%, 32.2%)
CIE-LAB	lab(43.16, 62.90, -33.77)
CIE-LCH	lch(43.16, 71.39, 331.77°)
OKLab	oklab(53.7% 0.1814 -0.0927)
OKLCH	oklch(53.7% 0.204 332.9)
XYZ	xyz(24.4301, 13.2663, 34.0681)
Luminance	0.1326 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D9F #2DAD3B

analogous

#7B2DAD #AD2D9F #AD2D5F

triadic

#AD2D9F #9FAD2D #2D9FAD

tetradic

#AD2D9F #AD7B2D #2DAD3B #2D5FAD

square

#AD2D9F #AD7B2D #2DAD3B #2D5FAD

split-complementary

#AD2D9F #5FAD2D #2DAD7B

monochromatic

#4C1446 #7C2072 #AD2D9F #CF48C1 #DC78D1

Accessibility & contrast

On white

5.75

#AD2D9F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD2D9F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D9F

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D9F	#FFFFFF	#000000	##FFFFFF
##AD2D9F	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275AA2

Deuteranopia (green-blind)

#586C9C

Tritanopia (blue-blind)

#B53A63

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2d9f;
/* rgb */ color: rgb(173, 45, 159);
/* oklch */ color: oklch(53.7% 0.204 332.9);

Tailwind

colors: {
  custom: {
    50: '#c973bc',
    500: '#ad2d9f',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d9f;
$custom-light: #c973bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d9f",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 159
  },
  "hsl": {
    "h": 306.563,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53695,
    "c": 0.20373,
    "h": 332.9
  },
  "luminance": 0.13264
}

Semantic roles & 50–950 ramp

primary

#AD2D9F

secondary

#72C47B

accent

#E25746

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2D9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →