#AD2D9E#AD2D9E

#AD2D9E is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.6% C 0.203 H 333.3°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D9E
RGB	rgb(173, 45, 158)
HSL	hsl(307, 59%, 43%)
HSV	hsv(307, 74%, 68%)
CMYK	cmyk(0%, 74%, 8.7%, 32.2%)
CIE-LAB	lab(43.11, 62.75, -33.26)
CIE-LCH	lch(43.11, 71.01, 332.08°)
OKLab	oklab(53.64% 0.1814 -0.0912)
OKLCH	oklch(53.64% 0.203 333.3)
XYZ	xyz(24.3437, 13.2317, 33.6130)
Luminance	0.1323 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D9E #2DAD3C

analogous

#7C2DAD #AD2D9E #AD2D5E

triadic

#AD2D9E #9EAD2D #2D9EAD

tetradic

#AD2D9E #AD7C2D #2DAD3C #2D5EAD

square

#AD2D9E #AD7C2D #2DAD3C #2D5EAD

split-complementary

#AD2D9E #5EAD2D #2DAD7C

monochromatic

#4C1445 #7C2072 #AD2D9E #CF48BF #DC78D0

Accessibility & contrast

On white

5.76

#AD2D9E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD2D9E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D9E

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D9E	#FFFFFF	#000000	##FFFFFF
##AD2D9E	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285AA1

Deuteranopia (green-blind)

#586C9B

Tritanopia (blue-blind)

#B53A63

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2d9e;
/* rgb */ color: rgb(173, 45, 158);
/* oklch */ color: oklch(53.6% 0.203 333.3);

Tailwind

colors: {
  custom: {
    50: '#c973bb',
    500: '#ad2d9e',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d9e;
$custom-light: #c973bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d9e",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 158
  },
  "hsl": {
    "h": 307.031,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53641,
    "c": 0.203,
    "h": 333.3
  },
  "luminance": 0.1323
}

Semantic roles & 50–950 ramp

primary

#AD2D9E

secondary

#72C47B

accent

#E25846

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2D9E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →