#AD2D9C#AD2D9C

#AD2D9C is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.5% C 0.202 H 334.0°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D9C
RGB	rgb(173, 45, 156)
HSL	hsl(308, 59%, 43%)
HSV	hsv(308, 74%, 68%)
CMYK	cmyk(0%, 74%, 9.8%, 32.2%)
CIE-LAB	lab(43.01, 62.44, -32.21)
CIE-LCH	lch(43.01, 70.26, 332.71°)
OKLab	oklab(53.54% 0.1812 -0.0882)
OKLCH	oklch(53.54% 0.202 334)
XYZ	xyz(24.1729, 13.1634, 32.7137)
Luminance	0.1316 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D9C #2DAD3E

analogous

#7E2DAD #AD2D9C #AD2D5C

triadic

#AD2D9C #9CAD2D #2D9CAD

tetradic

#AD2D9C #AD7E2D #2DAD3E #2D5CAD

square

#AD2D9C #AD7E2D #2DAD3E #2D5CAD

split-complementary

#AD2D9C #5CAD2D #2DAD7E

monochromatic

#4C1444 #7C2070 #AD2D9C #CF48BD #DC78CF

Accessibility & contrast

On white

5.78

#AD2D9C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD2D9C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D9C

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D9C	#FFFFFF	#000000	##FFFFFF
##AD2D9C	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A5A9F

Deuteranopia (green-blind)

#596C99

Tritanopia (blue-blind)

#B53962

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2d9c;
/* rgb */ color: rgb(173, 45, 156);
/* oklch */ color: oklch(53.5% 0.202 334.0);

Tailwind

colors: {
  custom: {
    50: '#c973b9',
    500: '#ad2d9c',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d9c;
$custom-light: #c973b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d9c",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 156
  },
  "hsl": {
    "h": 307.969,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53535,
    "c": 0.20156,
    "h": 334
  },
  "luminance": 0.13161
}

Semantic roles & 50–950 ramp

primary

#AD2D9C

secondary

#72C47D

accent

#E25B46

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D9C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →