#AD2D9A#AD2D9A

#AD2D9A is a mid, highly saturated purple. Relative luminance 0.131; OKLCH L 53.4% C 0.200 H 334.8°. Best body text is #FFFFFF at 5.80:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D9A
RGB	rgb(173, 45, 154)
HSL	hsl(309, 59%, 43%)
HSV	hsv(309, 74%, 68%)
CMYK	cmyk(0%, 74%, 11%, 32.2%)
CIE-LAB	lab(42.91, 62.14, -31.17)
CIE-LCH	lch(42.91, 69.52, 333.36°)
OKLab	oklab(53.43% 0.1811 -0.0852)
OKLCH	oklch(53.43% 0.2 334.8)
XYZ	xyz(24.0050, 13.0962, 31.8291)
Luminance	0.1309 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D9A #2DAD40

analogous

#802DAD #AD2D9A #AD2D5A

triadic

#AD2D9A #9AAD2D #2D9AAD

tetradic

#AD2D9A #AD802D #2DAD40 #2D5AAD

square

#AD2D9A #AD802D #2DAD40 #2D5AAD

split-complementary

#AD2D9A #5AAD2D #2DAD80

monochromatic

#4C1444 #7C206F #AD2D9A #CF48BB #DC78CD

Accessibility & contrast

On white

5.80

#AD2D9A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.62

#AD2D9A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D9A

5.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D9A	#FFFFFF	#000000	##FFFFFF
##AD2D9A	1.00	5.80	3.62	5.80
#FFFFFF	5.80	1.00	21.00	1.00
#000000	3.62	21.00	1.00	21.00
##FFFFFF	5.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C599D

Deuteranopia (green-blind)

#5A6C97

Tritanopia (blue-blind)

#B53861

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d9a;
/* rgb */ color: rgb(173, 45, 154);
/* oklch */ color: oklch(53.4% 0.200 334.8);

Tailwind

colors: {
  custom: {
    50: '#c973b8',
    500: '#ad2d9a',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d9a;
$custom-light: #c973b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d9a",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 154
  },
  "hsl": {
    "h": 308.906,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5343,
    "c": 0.20012,
    "h": 334.8
  },
  "luminance": 0.13094
}

Semantic roles & 50–950 ramp

primary

#AD2D9A

secondary

#72C47E

accent

#E25D46

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D9A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →