#AD2D99#AD2D99

#AD2D99 is a mid, vivid purple. Relative luminance 0.131; OKLCH L 53.4% C 0.199 H 335.2°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D99
RGB	rgb(173, 45, 153)
HSL	hsl(309, 59%, 43%)
HSV	hsv(309, 74%, 68%)
CMYK	cmyk(0%, 74%, 11.6%, 32.2%)
CIE-LAB	lab(42.86, 61.99, -30.65)
CIE-LCH	lch(42.86, 69.15, 333.69°)
OKLab	oklab(53.38% 0.181 -0.0837)
OKLCH	oklch(53.38% 0.199 335.2)
XYZ	xyz(23.9220, 13.0630, 31.3923)
Luminance	0.1306 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D99 #2DAD41

analogous

#812DAD #AD2D99 #AD2D59

triadic

#AD2D99 #99AD2D #2D99AD

tetradic

#AD2D99 #AD812D #2DAD41 #2D59AD

square

#AD2D99 #AD812D #2DAD41 #2D59AD

split-complementary

#AD2D99 #59AD2D #2DAD81

monochromatic

#4C1443 #7C206E #AD2D99 #CF48BA #DC78CC

Accessibility & contrast

On white

5.81

#AD2D99 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD2D99 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D99

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D99	#FFFFFF	#000000	##FFFFFF
##AD2D99	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D599C

Deuteranopia (green-blind)

#5B6C96

Tritanopia (blue-blind)

#B63760

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d99;
/* rgb */ color: rgb(173, 45, 153);
/* oklch */ color: oklch(53.4% 0.199 335.2);

Tailwind

colors: {
  custom: {
    50: '#c973b7',
    500: '#ad2d99',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d99;
$custom-light: #c973b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d99",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 153
  },
  "hsl": {
    "h": 309.375,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53378,
    "c": 0.19942,
    "h": 335.2
  },
  "luminance": 0.13061
}

Semantic roles & 50–950 ramp

primary

#AD2D99

secondary

#72C47F

accent

#E25E46

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D99

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →