#AD2D98#AD2D98

#AD2D98 is a mid, vivid purple. Relative luminance 0.130; OKLCH L 53.3% C 0.199 H 335.6°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D98
RGB	rgb(173, 45, 152)
HSL	hsl(310, 59%, 43%)
HSV	hsv(310, 74%, 68%)
CMYK	cmyk(0%, 74%, 12.1%, 32.2%)
CIE-LAB	lab(42.81, 61.84, -30.12)
CIE-LCH	lch(42.81, 68.78, 334.03°)
OKLab	oklab(53.33% 0.1809 -0.0822)
OKLCH	oklch(53.33% 0.199 335.6)
XYZ	xyz(23.8398, 13.0301, 30.9592)
Luminance	0.1303 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D98 #2DAD42

analogous

#822DAD #AD2D98 #AD2D58

triadic

#AD2D98 #98AD2D #2D98AD

tetradic

#AD2D98 #AD822D #2DAD42 #2D58AD

square

#AD2D98 #AD822D #2DAD42 #2D58AD

split-complementary

#AD2D98 #58AD2D #2DAD82

monochromatic

#4C1443 #7C206D #AD2D98 #CF48B9 #DC78CC

Accessibility & contrast

On white

5.82

#AD2D98 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD2D98 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D98

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D98	#FFFFFF	#000000	##FFFFFF
##AD2D98	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E599B

Deuteranopia (green-blind)

#5B6C95

Tritanopia (blue-blind)

#B6375F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d98;
/* rgb */ color: rgb(173, 45, 152);
/* oklch */ color: oklch(53.3% 0.199 335.6);

Tailwind

colors: {
  custom: {
    50: '#c973b6',
    500: '#ad2d98',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d98;
$custom-light: #c973b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d98",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 152
  },
  "hsl": {
    "h": 309.844,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53326,
    "c": 0.1987,
    "h": 335.6
  },
  "luminance": 0.13028
}

Semantic roles & 50–950 ramp

primary

#AD2D98

secondary

#72C47F

accent

#E25F46

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →