#AD2D96#AD2D96

#AD2D96 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.2% C 0.197 H 336.3°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D96
RGB	rgb(173, 45, 150)
HSL	hsl(311, 59%, 43%)
HSV	hsv(311, 74%, 68%)
CMYK	cmyk(0%, 74%, 13.3%, 32.2%)
CIE-LAB	lab(42.71, 61.54, -29.07)
CIE-LCH	lch(42.71, 68.06, 334.72°)
OKLab	oklab(53.22% 0.1807 -0.0792)
OKLCH	oklch(53.22% 0.197 336.3)
XYZ	xyz(23.6774, 12.9652, 30.1038)
Luminance	0.1296 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D96 #2DAD44

analogous

#842DAD #AD2D96 #AD2D56

triadic

#AD2D96 #96AD2D #2D96AD

tetradic

#AD2D96 #AD842D #2DAD44 #2D56AD

square

#AD2D96 #AD842D #2DAD44 #2D56AD

split-complementary

#AD2D96 #56AD2D #2DAD84

monochromatic

#4C1442 #7C206C #AD2D96 #CF48B7 #DC78CA

Accessibility & contrast

On white

5.85

#AD2D96 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD2D96 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D96

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D96	#FFFFFF	#000000	##FFFFFF
##AD2D96	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5999

Deuteranopia (green-blind)

#5C6C93

Tritanopia (blue-blind)

#B6365E

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d96;
/* rgb */ color: rgb(173, 45, 150);
/* oklch */ color: oklch(53.2% 0.197 336.3);

Tailwind

colors: {
  custom: {
    50: '#c973b5',
    500: '#ad2d96',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d96;
$custom-light: #c973b5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d96",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 150
  },
  "hsl": {
    "h": 310.781,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53224,
    "c": 0.1973,
    "h": 336.3
  },
  "luminance": 0.12963
}

Semantic roles & 50–950 ramp

primary

#AD2D96

secondary

#72C481

accent

#E26246

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →