#AD2D95#AD2D95

#AD2D95 is a mid, vivid pink. Relative luminance 0.129; OKLCH L 53.2% C 0.197 H 336.7°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D95
RGB	rgb(173, 45, 149)
HSL	hsl(311, 59%, 43%)
HSV	hsv(311, 74%, 68%)
CMYK	cmyk(0%, 74%, 13.9%, 32.2%)
CIE-LAB	lab(42.66, 61.40, -28.54)
CIE-LCH	lch(42.66, 67.71, 335.07°)
OKLab	oklab(53.17% 0.1806 -0.0777)
OKLCH	oklch(53.17% 0.197 336.7)
XYZ	xyz(23.5972, 12.9331, 29.6815)
Luminance	0.1293 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D95 #2DAD45

analogous

#852DAD #AD2D95 #AD2D55

triadic

#AD2D95 #95AD2D #2D95AD

tetradic

#AD2D95 #AD852D #2DAD45 #2D55AD

square

#AD2D95 #AD852D #2DAD45 #2D55AD

split-complementary

#AD2D95 #55AD2D #2DAD85

monochromatic

#4C1441 #7C206B #AD2D95 #CF48B6 #DC78C9

Accessibility & contrast

On white

5.86

#AD2D95 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD2D95 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D95

5.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D95	#FFFFFF	#000000	##FFFFFF
##AD2D95	1.00	5.86	3.59	5.86
#FFFFFF	5.86	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305898

Deuteranopia (green-blind)

#5C6C92

Tritanopia (blue-blind)

#B6355E

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad2d95;
/* rgb */ color: rgb(173, 45, 149);
/* oklch */ color: oklch(53.2% 0.197 336.7);

Tailwind

colors: {
  custom: {
    50: '#c973b4',
    500: '#ad2d95',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d95;
$custom-light: #c973b4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d95",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 149
  },
  "hsl": {
    "h": 311.25,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53173,
    "c": 0.19661,
    "h": 336.7
  },
  "luminance": 0.12931
}

Semantic roles & 50–950 ramp

primary

#AD2D95

secondary

#72C481

accent

#E26346

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2D95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →