#AD2D7F#AD2D7F
#AD2D7F is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.1% C 0.183 H 346.0°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D7F |
|---|---|
| RGB | rgb(173, 45, 127) |
| HSL | hsl(322, 59%, 43%) |
| HSV | hsv(322, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 26.6%, 32.2%) |
| CIE-LAB | lab(41.68, 58.38, -16.63) |
| CIE-LCH | lch(41.68, 60.70, 344.10°) |
| OKLab | oklab(52.14% 0.1771 -0.0441) |
| OKLCH | oklch(52.14% 0.183 346) |
| XYZ | xyz(22.0037, 12.2957, 21.2891) |
| Luminance | 0.1229 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.50
Mediumvioletred
#C71585
ΔE00 4.50
Red Violet
#9E0168
ΔE00 6.35
Warm Purple
#952E8F
ΔE00 7.41
Ugly Purple
#A442A0
ΔE00 7.76
Deep Magenta
#A0025C
ΔE00 7.81
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D7F #2DAD5B
analogous
#9B2DAD #AD2D7F #AD2D3F
triadic
#AD2D7F #7FAD2D #2D7FAD
tetradic
#AD2D7F #AD9B2D #2DAD5B #2D3FAD
square
#AD2D7F #AD9B2D #2DAD5B #2D3FAD
split-complementary
#AD2D7F #3FAD2D #2DAD9B
monochromatic
#4C1438 #7C205B #AD2D7F #CF489F #DC78B8
Accessibility & contrast
On white
6.07
#AD2D7F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.46
#AD2D7F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D7F
6.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D7F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D7F | 1.00 | 6.07 | 3.46 | 6.07 |
| #FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.46 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E5481
Deuteranopia (green-blind)
#646A7C
Tritanopia (blue-blind)
#B92A52
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2d7f; /* rgb */ color: rgb(173, 45, 127); /* oklch */ color: oklch(52.1% 0.183 346.0);
Tailwind
colors: {
custom: {
50: '#ca72a4',
500: '#ad2d7f',
950: '#000000',
},
}SCSS
$custom: #ad2d7f; $custom-light: #ca72a4; $custom-dark: #000000;
JSON
{
"hex": "#ad2d7f",
"rgb": {
"r": 173,
"g": 45,
"b": 127
},
"hsl": {
"h": 321.563,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.52143,
"c": 0.18253,
"h": 346
},
"luminance": 0.12293
}Semantic roles & 50–950 ramp
primary
#AD2D7F
secondary
#72C48F
accent
#E27E46
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#14090F
muted
#827B7F