#AD2D7A#AD2D7A

#AD2D7A is a mid, vivid pink. Relative luminance 0.122; OKLCH L 51.9% C 0.180 H 348.3°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D7A
RGB	rgb(173, 45, 122)
HSL	hsl(324, 59%, 43%)
HSV	hsv(324, 74%, 68%)
CMYK	cmyk(0%, 74%, 29.5%, 32.2%)
CIE-LAB	lab(41.48, 57.76, -13.85)
CIE-LCH	lch(41.48, 59.39, 346.52°)
OKLab	oklab(51.93% 0.176 -0.0364)
OKLCH	oklch(51.93% 0.18 348.3)
XYZ	xyz(21.6859, 12.1686, 19.6153)
Luminance	0.1217 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D7A #2DAD60

analogous

#A02DAD #AD2D7A #AD2D3A

triadic

#AD2D7A #7AAD2D #2D7AAD

tetradic

#AD2D7A #ADA02D #2DAD60 #2D3AAD

square

#AD2D7A #ADA02D #2DAD60 #2D3AAD

split-complementary

#AD2D7A #3AAD2D #2DADA0

monochromatic

#4C1436 #7C2058 #AD2D7A #CF4899 #DC78B4

Accessibility & contrast

On white

6.12

#AD2D7A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD2D7A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D7A

6.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D7A	#FFFFFF	#000000	##FFFFFF
##AD2D7A	1.00	6.12	3.43	6.12
#FFFFFF	6.12	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40547C

Deuteranopia (green-blind)

#666A77

Tritanopia (blue-blind)

#B92750

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2d7a;
/* rgb */ color: rgb(173, 45, 122);
/* oklch */ color: oklch(51.9% 0.180 348.3);

Tailwind

colors: {
  custom: {
    50: '#ca72a0',
    500: '#ad2d7a',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d7a;
$custom-light: #ca72a0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d7a",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 122
  },
  "hsl": {
    "h": 323.906,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.51932,
    "c": 0.17971,
    "h": 348.3
  },
  "luminance": 0.12166
}

Semantic roles & 50–950 ramp

primary

#AD2D7A

secondary

#72C493

accent

#E28446

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2D7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →