#AD2D77#AD2D77

#AD2D77 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.178 H 349.7°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX#AD2D77
RGBrgb(173, 45, 119)
HSLhsl(325, 59%, 43%)
HSVhsv(325, 74%, 68%)
CMYKcmyk(0%, 74%, 31.2%, 32.2%)
CIE-LABlab(41.37, 57.39, -12.17)
CIE-LCHlch(41.37, 58.67, 348.03°)
OKLaboklab(51.81% 0.1753 -0.0318)
OKLCHoklch(51.81% 0.178 349.7)
XYZxyz(21.5029, 12.0954, 18.6514)
Luminance0.1209 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2D77 #2DAD63
analogous
#A32DAD #AD2D77 #AD2D37
triadic
#AD2D77 #77AD2D #2D77AD
tetradic
#AD2D77 #ADA32D #2DAD63 #2D37AD
square
#AD2D77 #ADA32D #2DAD63 #2D37AD
split-complementary
#AD2D77 #37AD2D #2DADA3
monochromatic
#4C1434 #7C2056 #AD2D77 #CF4896 #DC78B2

Accessibility & contrast

On white

6.14
#AD2D77 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.42
#AD2D77 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D77
6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2D77#FFFFFF#000000##FFFFFF
##AD2D771.006.143.426.14
#FFFFFF6.141.0021.001.00
#0000003.4221.001.0021.00
##FFFFFF6.141.0021.001.00

Color blindness preview

Protanopia (red-blind)
#415379
Deuteranopia (green-blind)
#666A74
Tritanopia (blue-blind)
#BA254E
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad2d77;
/* rgb */ color: rgb(173, 45, 119);
/* oklch */ color: oklch(51.8% 0.178 349.7);
Tailwind
colors: {
  custom: {
    50: '#ca729e',
    500: '#ad2d77',
    950: '#000000',
  },
}
SCSS
$custom: #ad2d77;
$custom-light: #ca729e;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2d77",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 119
  },
  "hsl": {
    "h": 325.313,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5181,
    "c": 0.17812,
    "h": 349.7
  },
  "luminance": 0.12093
}

Semantic roles & 50–950 ramp

primary
#AD2D77
secondary
#72C494
accent
#E28846
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E

Preview Lab

Preview with #AD2D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2D77 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva