#AD2D77#AD2D77

#AD2D77 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.178 H 349.7°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D77
RGB	rgb(173, 45, 119)
HSL	hsl(325, 59%, 43%)
HSV	hsv(325, 74%, 68%)
CMYK	cmyk(0%, 74%, 31.2%, 32.2%)
CIE-LAB	lab(41.37, 57.39, -12.17)
CIE-LCH	lch(41.37, 58.67, 348.03°)
OKLab	oklab(51.81% 0.1753 -0.0318)
OKLCH	oklch(51.81% 0.178 349.7)
XYZ	xyz(21.5029, 12.0954, 18.6514)
Luminance	0.1209 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D77 #2DAD63

analogous

#A32DAD #AD2D77 #AD2D37

triadic

#AD2D77 #77AD2D #2D77AD

tetradic

#AD2D77 #ADA32D #2DAD63 #2D37AD

square

#AD2D77 #ADA32D #2DAD63 #2D37AD

split-complementary

#AD2D77 #37AD2D #2DADA3

monochromatic

#4C1434 #7C2056 #AD2D77 #CF4896 #DC78B2

Accessibility & contrast

On white

6.14

#AD2D77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#AD2D77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D77

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D77	#FFFFFF	#000000	##FFFFFF
##AD2D77	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415379

Deuteranopia (green-blind)

#666A74

Tritanopia (blue-blind)

#BA254E

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2d77;
/* rgb */ color: rgb(173, 45, 119);
/* oklch */ color: oklch(51.8% 0.178 349.7);

Tailwind

colors: {
  custom: {
    50: '#ca729e',
    500: '#ad2d77',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d77;
$custom-light: #ca729e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d77",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 119
  },
  "hsl": {
    "h": 325.313,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5181,
    "c": 0.17812,
    "h": 349.7
  },
  "luminance": 0.12093
}

Semantic roles & 50–950 ramp

primary

#AD2D77

secondary

#72C494

accent

#E28846

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →