#AD2D72#AD2D72

#AD2D72 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.6% C 0.176 H 352.1°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D72
RGB	rgb(173, 45, 114)
HSL	hsl(328, 59%, 43%)
HSV	hsv(328, 74%, 68%)
CMYK	cmyk(0%, 74%, 34.1%, 32.2%)
CIE-LAB	lab(41.18, 56.80, -9.34)
CIE-LCH	lch(41.18, 57.57, 350.66°)
OKLab	oklab(51.61% 0.174 -0.0241)
OKLCH	oklch(51.61% 0.176 352.1)
XYZ	xyz(21.2105, 11.9784, 17.1114)
Luminance	0.1198 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D72 #2DAD68

analogous

#A82DAD #AD2D72 #AD2D32

triadic

#AD2D72 #72AD2D #2D72AD

tetradic

#AD2D72 #ADA82D #2DAD68 #2D32AD

square

#AD2D72 #ADA82D #2DAD68 #2D32AD

split-complementary

#AD2D72 #32AD2D #2DADA8

monochromatic

#4C1432 #7C2052 #AD2D72 #CF4891 #DC78AE

Accessibility & contrast

On white

6.19

#AD2D72 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AD2D72 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D72

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D72	#FFFFFF	#000000	##FFFFFF
##AD2D72	1.00	6.19	3.40	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435274

Deuteranopia (green-blind)

#68696F

Tritanopia (blue-blind)

#BA234B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2d72;
/* rgb */ color: rgb(173, 45, 114);
/* oklch */ color: oklch(51.6% 0.176 352.1);

Tailwind

colors: {
  custom: {
    50: '#ca729a',
    500: '#ad2d72',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d72;
$custom-light: #ca729a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d72",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 114
  },
  "hsl": {
    "h": 327.656,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.51614,
    "c": 0.17561,
    "h": 352.1
  },
  "luminance": 0.11976
}

Semantic roles & 50–950 ramp

primary

#AD2D72

secondary

#72C498

accent

#E28E46

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14090E

muted

#837B7E

Preview Lab

Preview with #AD2D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →