#AD2D4C#AD2D4C

#AD2D4C is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.164 H 11.4°. Best body text is #FFFFFF at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D4C
RGB	rgb(173, 45, 76)
HSL	hsl(345, 59%, 43%)
HSV	hsv(345, 74%, 68%)
CMYK	cmyk(0%, 74%, 56.1%, 32.2%)
CIE-LAB	lab(40.06, 53.16, 12.92)
CIE-LCH	lch(40.06, 54.71, 13.66°)
OKLab	oklab(50.42% 0.1609 0.0325)
OKLCH	oklch(50.42% 0.164 11.4)
XYZ	xyz(19.4783, 11.2856, 7.9887)
Luminance	0.1128 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D4C #2DAD8E

analogous

#AD2D8C #AD2D4C #AD4E2D

triadic

#AD2D4C #4CAD2D #2D4CAD

tetradic

#AD2D4C #8CAD2D #2DAD8E #4E2DAD

square

#AD2D4C #8CAD2D #2DAD8E #4E2DAD

split-complementary

#AD2D4C #2DAD4E #2D8CAD

monochromatic

#4C1421 #7C2037 #AD2D4C #CF4869 #DC7891

Accessibility & contrast

On white

6.45

#AD2D4C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2D4C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D4C

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D4C	#FFFFFF	#000000	##FFFFFF
##AD2D4C	1.00	6.45	3.26	6.45
#FFFFFF	6.45	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4E4C

Deuteranopia (green-blind)

#6F6849

Tritanopia (blue-blind)

#BD083A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d4c;
/* rgb */ color: rgb(173, 45, 76);
/* oklch */ color: oklch(50.4% 0.164 11.4);

Tailwind

colors: {
  custom: {
    50: '#cc717d',
    500: '#ad2d4c',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d4c;
$custom-light: #cc717d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d4c",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 76
  },
  "hsl": {
    "h": 345.469,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50418,
    "c": 0.1641,
    "h": 11.4
  },
  "luminance": 0.11283
}

Semantic roles & 50–950 ramp

primary

#AD2D4C

secondary

#72C4B0

accent

#E2BC46

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →