#AD2D4A#AD2D4A

#AD2D4A is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.164 H 12.4°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D4A
RGB	rgb(173, 45, 74)
HSL	hsl(346, 59%, 43%)
HSV	hsv(346, 74%, 68%)
CMYK	cmyk(0%, 74%, 57.2%, 32.2%)
CIE-LAB	lab(40.01, 53.01, 14.12)
CIE-LCH	lch(40.01, 54.86, 14.92°)
OKLab	oklab(50.37% 0.1601 0.0353)
OKLCH	oklch(50.37% 0.164 12.4)
XYZ	xyz(19.4099, 11.2582, 7.6282)
Luminance	0.1125 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D4A #2DAD90

analogous

#AD2D8A #AD2D4A #AD502D

triadic

#AD2D4A #4AAD2D #2D4AAD

tetradic

#AD2D4A #8AAD2D #2DAD90 #502DAD

square

#AD2D4A #8AAD2D #2DAD90 #502DAD

split-complementary

#AD2D4A #2DAD50 #2D8AAD

monochromatic

#4C1420 #7C2035 #AD2D4A #CF4867 #DC788F

Accessibility & contrast

On white

6.46

#AD2D4A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2D4A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D4A

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D4A	#FFFFFF	#000000	##FFFFFF
##AD2D4A	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4E4A

Deuteranopia (green-blind)

#6F6847

Tritanopia (blue-blind)

#BD0639

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d4a;
/* rgb */ color: rgb(173, 45, 74);
/* oklch */ color: oklch(50.4% 0.164 12.4);

Tailwind

colors: {
  custom: {
    50: '#cc717c',
    500: '#ad2d4a',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d4a;
$custom-light: #cc717c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d4a",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 74
  },
  "hsl": {
    "h": 346.406,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5037,
    "c": 0.1639,
    "h": 12.4
  },
  "luminance": 0.11255
}

Semantic roles & 50–950 ramp

primary

#AD2D4A

secondary

#72C4B1

accent

#E2BF46

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D4A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →