#AD2D49#AD2D49

#AD2D49 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.164 H 12.9°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D49
RGB	rgb(173, 45, 73)
HSL	hsl(347, 59%, 43%)
HSV	hsv(347, 74%, 68%)
CMYK	cmyk(0%, 74%, 57.8%, 32.2%)
CIE-LAB	lab(39.99, 52.94, 14.72)
CIE-LCH	lch(39.99, 54.95, 15.54°)
OKLab	oklab(50.35% 0.1597 0.0366)
OKLCH	oklch(50.35% 0.164 12.9)
XYZ	xyz(19.3764, 11.2448, 7.4522)
Luminance	0.1124 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D49 #2DAD91

analogous

#AD2D89 #AD2D49 #AD512D

triadic

#AD2D49 #49AD2D #2D49AD

tetradic

#AD2D49 #89AD2D #2DAD91 #512DAD

square

#AD2D49 #89AD2D #2DAD91 #512DAD

split-complementary

#AD2D49 #2DAD51 #2D89AD

monochromatic

#4C1420 #7C2035 #AD2D49 #CF4865 #DC788E

Accessibility & contrast

On white

6.46

#AD2D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D49

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D49	#FFFFFF	#000000	##FFFFFF
##AD2D49	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D49

Deuteranopia (green-blind)

#706846

Tritanopia (blue-blind)

#BD0539

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d49;
/* rgb */ color: rgb(173, 45, 73);
/* oklch */ color: oklch(50.3% 0.164 12.9);

Tailwind

colors: {
  custom: {
    50: '#cc707b',
    500: '#ad2d49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d49;
$custom-light: #cc707b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d49",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 73
  },
  "hsl": {
    "h": 346.875,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50346,
    "c": 0.16381,
    "h": 12.9
  },
  "luminance": 0.11242
}

Semantic roles & 50–950 ramp

primary

#AD2D49

secondary

#72C4B2

accent

#E2C046

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →