#AD2D48#AD2D48

#AD2D48 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.164 H 13.4°. Best body text is #FFFFFF at 6.47:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D48
RGB	rgb(173, 45, 72)
HSL	hsl(347, 59%, 43%)
HSV	hsv(347, 74%, 68%)
CMYK	cmyk(0%, 74%, 58.4%, 32.2%)
CIE-LAB	lab(39.97, 52.86, 15.33)
CIE-LCH	lch(39.97, 55.04, 16.17°)
OKLab	oklab(50.32% 0.1593 0.038)
OKLCH	oklch(50.32% 0.164 13.4)
XYZ	xyz(19.3436, 11.2316, 7.2790)
Luminance	0.1123 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D48 #2DAD92

analogous

#AD2D88 #AD2D48 #AD522D

triadic

#AD2D48 #48AD2D #2D48AD

tetradic

#AD2D48 #88AD2D #2DAD92 #522DAD

square

#AD2D48 #88AD2D #2DAD92 #522DAD

split-complementary

#AD2D48 #2DAD52 #2D88AD

monochromatic

#4C1420 #7C2034 #AD2D48 #CF4864 #DC788D

Accessibility & contrast

On white

6.47

#AD2D48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2D48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D48

6.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D48	#FFFFFF	#000000	##FFFFFF
##AD2D48	1.00	6.47	3.25	6.47
#FFFFFF	6.47	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D48

Deuteranopia (green-blind)

#706845

Tritanopia (blue-blind)

#BD0438

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d48;
/* rgb */ color: rgb(173, 45, 72);
/* oklch */ color: oklch(50.3% 0.164 13.4);

Tailwind

colors: {
  custom: {
    50: '#cc707a',
    500: '#ad2d48',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d48;
$custom-light: #cc707a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d48",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 72
  },
  "hsl": {
    "h": 347.344,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50323,
    "c": 0.16373,
    "h": 13.4
  },
  "luminance": 0.11229
}

Semantic roles & 50–950 ramp

primary

#AD2D48

secondary

#72C4B3

accent

#E2C146

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →