#AD2D47#AD2D47

#AD2D47 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.164 H 13.9°. Best body text is #FFFFFF at 6.48:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D47
RGB	rgb(173, 45, 71)
HSL	hsl(348, 59%, 43%)
HSV	hsv(348, 74%, 68%)
CMYK	cmyk(0%, 74%, 59%, 32.2%)
CIE-LAB	lab(39.95, 52.79, 15.93)
CIE-LCH	lch(39.95, 55.14, 16.79°)
OKLab	oklab(50.3% 0.1589 0.0394)
OKLCH	oklch(50.3% 0.164 13.9)
XYZ	xyz(19.3112, 11.2187, 7.1086)
Luminance	0.1122 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D47 #2DAD93

analogous

#AD2D87 #AD2D47 #AD532D

triadic

#AD2D47 #47AD2D #2D47AD

tetradic

#AD2D47 #87AD2D #2DAD93 #532DAD

square

#AD2D47 #87AD2D #2DAD93 #532DAD

split-complementary

#AD2D47 #2DAD53 #2D87AD

monochromatic

#4C141F #7C2033 #AD2D47 #CF4863 #DC788D

Accessibility & contrast

On white

6.48

#AD2D47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#AD2D47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D47

6.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D47	#FFFFFF	#000000	##FFFFFF
##AD2D47	1.00	6.48	3.24	6.48
#FFFFFF	6.48	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D47

Deuteranopia (green-blind)

#706844

Tritanopia (blue-blind)

#BD0338

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d47;
/* rgb */ color: rgb(173, 45, 71);
/* oklch */ color: oklch(50.3% 0.164 13.9);

Tailwind

colors: {
  custom: {
    50: '#cc707a',
    500: '#ad2d47',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d47;
$custom-light: #cc707a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d47",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 71
  },
  "hsl": {
    "h": 347.813,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.503,
    "c": 0.16367,
    "h": 13.9
  },
  "luminance": 0.11216
}

Semantic roles & 50–950 ramp

primary

#AD2D47

secondary

#72C4B3

accent

#E2C246

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →