#AD2D44#AD2D44

#AD2D44 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.2% C 0.164 H 15.4°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D44
RGB	rgb(173, 45, 68)
HSL	hsl(349, 59%, 43%)
HSV	hsv(349, 74%, 68%)
CMYK	cmyk(0%, 74%, 60.7%, 32.2%)
CIE-LAB	lab(39.88, 52.59, 17.73)
CIE-LCH	lch(39.88, 55.49, 18.63°)
OKLab	oklab(50.23% 0.1577 0.0434)
OKLCH	oklch(50.23% 0.164 15.4)
XYZ	xyz(19.2173, 11.1811, 6.6140)
Luminance	0.1118 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D44 #2DAD96

analogous

#AD2D84 #AD2D44 #AD562D

triadic

#AD2D44 #44AD2D #2D44AD

tetradic

#AD2D44 #84AD2D #2DAD96 #562DAD

square

#AD2D44 #84AD2D #2DAD96 #562DAD

split-complementary

#AD2D44 #2DAD56 #2D84AD

monochromatic

#4C141E #7C2031 #AD2D44 #CF4860 #DC788A

Accessibility & contrast

On white

6.49

#AD2D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#AD2D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D44

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D44	#FFFFFF	#000000	##FFFFFF
##AD2D44	1.00	6.49	3.24	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504D44

Deuteranopia (green-blind)

#706841

Tritanopia (blue-blind)

#BE0137

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d44;
/* rgb */ color: rgb(173, 45, 68);
/* oklch */ color: oklch(50.2% 0.164 15.4);

Tailwind

colors: {
  custom: {
    50: '#cc7077',
    500: '#ad2d44',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d44;
$custom-light: #cc7077;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d44",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 68
  },
  "hsl": {
    "h": 349.219,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50233,
    "c": 0.16353,
    "h": 15.4
  },
  "luminance": 0.11178
}

Semantic roles & 50–950 ramp

primary

#AD2D44

secondary

#72C4B5

accent

#E2C646

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →