#AD2D43#AD2D43

#AD2D43 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.2% C 0.164 H 15.9°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D43
RGB	rgb(173, 45, 67)
HSL	hsl(350, 59%, 43%)
HSV	hsv(350, 74%, 68%)
CMYK	cmyk(0%, 74%, 61.3%, 32.2%)
CIE-LAB	lab(39.86, 52.52, 18.33)
CIE-LCH	lch(39.86, 55.63, 19.24°)
OKLab	oklab(50.21% 0.1573 0.0447)
OKLCH	oklch(50.21% 0.164 15.9)
XYZ	xyz(19.1870, 11.1690, 6.4546)
Luminance	0.1117 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D43 #2DAD97

analogous

#AD2D83 #AD2D43 #AD572D

triadic

#AD2D43 #43AD2D #2D43AD

tetradic

#AD2D43 #83AD2D #2DAD97 #572DAD

square

#AD2D43 #83AD2D #2DAD97 #572DAD

split-complementary

#AD2D43 #2DAD57 #2D83AD

monochromatic

#4C141D #7C2030 #AD2D43 #CF485F #DC788A

Accessibility & contrast

On white

6.50

#AD2D43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2D43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D43

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D43	#FFFFFF	#000000	##FFFFFF
##AD2D43	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504D43

Deuteranopia (green-blind)

#706840

Tritanopia (blue-blind)

#BE0036

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d43;
/* rgb */ color: rgb(173, 45, 67);
/* oklch */ color: oklch(50.2% 0.164 15.9);

Tailwind

colors: {
  custom: {
    50: '#cc7076',
    500: '#ad2d43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d43;
$custom-light: #cc7076;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d43",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 67
  },
  "hsl": {
    "h": 349.688,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50212,
    "c": 0.1635,
    "h": 15.9
  },
  "luminance": 0.11166
}

Semantic roles & 50–950 ramp

primary

#AD2D43

secondary

#72C4B6

accent

#E2C746

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2D43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →