#AD2D42#AD2D42
#AD2D42 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.2% C 0.163 H 16.4°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D42 |
|---|---|
| RGB | rgb(173, 45, 66) |
| HSL | hsl(350, 59%, 43%) |
| HSV | hsv(350, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 61.8%, 32.2%) |
| CIE-LAB | lab(39.84, 52.45, 18.94) |
| CIE-LCH | lch(39.84, 55.77, 19.85°) |
| OKLab | oklab(50.19% 0.1569 0.0461) |
| OKLCH | oklch(50.19% 0.163 16.4) |
| XYZ | xyz(19.1573, 11.1571, 6.2980) |
| Luminance | 0.1115 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.20
Rose Red
#BE013C
ΔE00 3.66
Cardinal
#C41E3A
ΔE00 5.07
Ruby
#CA0147
ΔE00 5.28
Lipstick Red
#C0022F
ΔE00 5.82
Raspberry (survey)
#B00149
ΔE00 6.07
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D42 #2DAD98
analogous
#AD2D82 #AD2D42 #AD582D
triadic
#AD2D42 #42AD2D #2D42AD
tetradic
#AD2D42 #82AD2D #2DAD98 #582DAD
square
#AD2D42 #82AD2D #2DAD98 #582DAD
split-complementary
#AD2D42 #2DAD58 #2D82AD
monochromatic
#4C141D #7C202F #AD2D42 #CF485E #DC7889
Accessibility & contrast
On white
6.50
#AD2D42 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.23
#AD2D42 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D42
6.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D42 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D42 | 1.00 | 6.50 | 3.23 | 6.50 |
| #FFFFFF | 6.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.23 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504D42
Deuteranopia (green-blind)
#71683F
Tritanopia (blue-blind)
#BE0036
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ad2d42; /* rgb */ color: rgb(173, 45, 66); /* oklch */ color: oklch(50.2% 0.163 16.4);
Tailwind
colors: {
custom: {
50: '#cc7076',
500: '#ad2d42',
950: '#000000',
},
}SCSS
$custom: #ad2d42; $custom-light: #cc7076; $custom-dark: #000000;
JSON
{
"hex": "#ad2d42",
"rgb": {
"r": 173,
"g": 45,
"b": 66
},
"hsl": {
"h": 350.156,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.50191,
"c": 0.16348,
"h": 16.4
},
"luminance": 0.11154
}Semantic roles & 50–950 ramp
primary
#AD2D42
secondary
#72C4B7
accent
#E2C846
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150808
muted
#837B7B