#AD2D41#AD2D41

#AD2D41 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.163 H 16.8°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D41
RGB	rgb(173, 45, 65)
HSL	hsl(351, 59%, 43%)
HSV	hsv(351, 74%, 68%)
CMYK	cmyk(0%, 74%, 62.4%, 32.2%)
CIE-LAB	lab(39.82, 52.39, 19.54)
CIE-LCH	lch(39.82, 55.91, 20.45°)
OKLab	oklab(50.17% 0.1565 0.0474)
OKLCH	oklch(50.17% 0.163 16.8)
XYZ	xyz(19.1281, 11.1455, 6.1441)
Luminance	0.1114 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D41 #2DAD99

analogous

#AD2D81 #AD2D41 #AD592D

triadic

#AD2D41 #41AD2D #2D41AD

tetradic

#AD2D41 #81AD2D #2DAD99 #592DAD

square

#AD2D41 #81AD2D #2DAD99 #592DAD

split-complementary

#AD2D41 #2DAD59 #2D81AD

monochromatic

#4C141D #7C202F #AD2D41 #CF485D #DC7888

Accessibility & contrast

On white

6.50

#AD2D41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2D41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D41

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D41	#FFFFFF	#000000	##FFFFFF
##AD2D41	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504D41

Deuteranopia (green-blind)

#71683D

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d41;
/* rgb */ color: rgb(173, 45, 65);
/* oklch */ color: oklch(50.2% 0.163 16.8);

Tailwind

colors: {
  custom: {
    50: '#cc7075',
    500: '#ad2d41',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d41;
$custom-light: #cc7075;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d41",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 65
  },
  "hsl": {
    "h": 350.625,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5017,
    "c": 0.16347,
    "h": 16.8
  },
  "luminance": 0.11143
}

Semantic roles & 50–950 ramp

primary

#AD2D41

secondary

#72C4B7

accent

#E2CA46

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2D41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →