#AD2D40#AD2D40

#AD2D40 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.163 H 17.3°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D40
RGB	rgb(173, 45, 64)
HSL	hsl(351, 59%, 43%)
HSV	hsv(351, 74%, 68%)
CMYK	cmyk(0%, 74%, 63%, 32.2%)
CIE-LAB	lab(39.81, 52.32, 20.14)
CIE-LCH	lch(39.81, 56.06, 21.05°)
OKLab	oklab(50.15% 0.1561 0.0487)
OKLCH	oklch(50.15% 0.163 17.3)
XYZ	xyz(19.0994, 11.1340, 5.9929)
Luminance	0.1113 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D40 #2DAD9A

analogous

#AD2D80 #AD2D40 #AD5A2D

triadic

#AD2D40 #40AD2D #2D40AD

tetradic

#AD2D40 #80AD2D #2DAD9A #5A2DAD

square

#AD2D40 #80AD2D #2DAD9A #5A2DAD

split-complementary

#AD2D40 #2DAD5A #2D80AD

monochromatic

#4C141C #7C202E #AD2D40 #CF485C #DC7887

Accessibility & contrast

On white

6.51

#AD2D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D40

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D40	#FFFFFF	#000000	##FFFFFF
##AD2D40	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504D40

Deuteranopia (green-blind)

#71683C

Tritanopia (blue-blind)

#BE0035

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d40;
/* rgb */ color: rgb(173, 45, 64);
/* oklch */ color: oklch(50.1% 0.163 17.3);

Tailwind

colors: {
  custom: {
    50: '#cc7074',
    500: '#ad2d40',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d40;
$custom-light: #cc7074;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d40",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 64
  },
  "hsl": {
    "h": 351.094,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5015,
    "c": 0.16347,
    "h": 17.3
  },
  "luminance": 0.11131
}

Semantic roles & 50–950 ramp

primary

#AD2D40

secondary

#72C4B8

accent

#E2CB46

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →