#AD2CA4#AD2CA4

#AD2CA4 is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 53.9% C 0.208 H 331.1°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD2CA4
RGB	rgb(173, 44, 164)
HSL	hsl(304, 59%, 43%)
HSV	hsv(304, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 5.2%, 32.2%)
CIE-LAB	lab(43.31, 64.00, -36.53)
CIE-LCH	lch(43.31, 73.69, 330.28°)
OKLab	oklab(53.89% 0.1826 -0.1007)
OKLCH	oklch(53.89% 0.208 331.1)
XYZ	xyz(24.8351, 13.3679, 36.3870)
Luminance	0.1337 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2CA4 #2CAD35

analogous

#752CAD #AD2CA4 #AD2C64

triadic

#AD2CA4 #A4AD2C #2CA4AD

tetradic

#AD2CA4 #AD752C #2CAD35 #2C64AD

square

#AD2CA4 #AD752C #2CAD35 #2C64AD

split-complementary

#AD2CA4 #64AD2C #2CAD75

monochromatic

#4B1347 #7C2076 #AD2CA4 #D046C6 #DC77D5

Accessibility & contrast

On white

5.72

#AD2CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD2CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2CA4

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2CA4	#FFFFFF	#000000	##FFFFFF
##AD2CA4	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#205BA7

Deuteranopia (green-blind)

#556DA1

Tritanopia (blue-blind)

#B43C66

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2ca4;
/* rgb */ color: rgb(173, 44, 164);
/* oklch */ color: oklch(53.9% 0.208 331.1);

Tailwind

colors: {
  custom: {
    50: '#c973bf',
    500: '#ad2ca4',
    950: '#000000',
  },
}

SCSS

$custom: #ad2ca4;
$custom-light: #c973bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2ca4",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 164
  },
  "hsl": {
    "h": 304.186,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.53888,
    "c": 0.20846,
    "h": 331.1
  },
  "luminance": 0.13366
}

Semantic roles & 50–950 ramp

primary

#AD2CA4

secondary

#71C476

accent

#E35045

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →