#AD2CA0#AD2CA0

#AD2CA0 is a mid, highly saturated purple. Relative luminance 0.132; OKLCH L 53.7% C 0.206 H 332.6°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD2CA0
RGB	rgb(173, 44, 160)
HSL	hsl(306, 59%, 43%)
HSV	hsv(306, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 7.5%, 32.2%)
CIE-LAB	lab(43.10, 63.37, -34.47)
CIE-LCH	lch(43.10, 72.14, 331.46°)
OKLab	oklab(53.67% 0.1824 -0.0947)
OKLCH	oklch(53.67% 0.206 332.6)
XYZ	xyz(24.4795, 13.2257, 34.5144)
Luminance	0.1322 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2CA0 #2CAD39

analogous

#7A2CAD #AD2CA0 #AD2C5F

triadic

#AD2CA0 #A0AD2C #2CA0AD

tetradic

#AD2CA0 #AD7A2C #2CAD39 #2C5FAD

square

#AD2CA0 #AD7A2C #2CAD39 #2C5FAD

split-complementary

#AD2CA0 #5FAD2C #2CAD7A

monochromatic

#4B1346 #7C2073 #AD2CA0 #D046C2 #DC77D2

Accessibility & contrast

On white

5.76

#AD2CA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD2CA0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2CA0

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2CA0	#FFFFFF	#000000	##FFFFFF
##AD2CA0	1.00	5.76	3.64	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#255AA3

Deuteranopia (green-blind)

#576C9D

Tritanopia (blue-blind)

#B53A64

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad2ca0;
/* rgb */ color: rgb(173, 44, 160);
/* oklch */ color: oklch(53.7% 0.206 332.6);

Tailwind

colors: {
  custom: {
    50: '#c973bc',
    500: '#ad2ca0',
    950: '#000000',
  },
}

SCSS

$custom: #ad2ca0;
$custom-light: #c973bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2ca0",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 160
  },
  "hsl": {
    "h": 306.047,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.53669,
    "c": 0.20552,
    "h": 332.6
  },
  "luminance": 0.13224
}

Semantic roles & 50–950 ramp

primary

#AD2CA0

secondary

#71C479

accent

#E35545

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD2CA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →