#AD2C94#AD2C94

#AD2C94 is a mid, vivid pink. Relative luminance 0.128; OKLCH L 53.0% C 0.197 H 337.1°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C94
RGB	rgb(173, 44, 148)
HSL	hsl(312, 59%, 43%)
HSV	hsv(312, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 14.5%, 32.2%)
CIE-LAB	lab(42.50, 61.58, -28.19)
CIE-LCH	lch(42.50, 67.72, 335.40°)
OKLab	oklab(53.04% 0.1815 -0.0767)
OKLCH	oklch(53.04% 0.197 337.1)
XYZ	xyz(23.4800, 12.8259, 29.2503)
Luminance	0.1282 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C94 #2CAD45

analogous

#862CAD #AD2C94 #AD2C53

triadic

#AD2C94 #94AD2C #2C94AD

tetradic

#AD2C94 #AD862C #2CAD45 #2C53AD

square

#AD2C94 #AD862C #2CAD45 #2C53AD

split-complementary

#AD2C94 #53AD2C #2CAD86

monochromatic

#4B1341 #7C206A #AD2C94 #D046B5 #DC77C9

Accessibility & contrast

On white

5.89

#AD2C94 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#AD2C94 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C94

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C94	#FFFFFF	#000000	##FFFFFF
##AD2C94	1.00	5.89	3.56	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305897

Deuteranopia (green-blind)

#5C6B91

Tritanopia (blue-blind)

#B6345D

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad2c94;
/* rgb */ color: rgb(173, 44, 148);
/* oklch */ color: oklch(53.0% 0.197 337.1);

Tailwind

colors: {
  custom: {
    50: '#c972b3',
    500: '#ad2c94',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c94;
$custom-light: #c972b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c94",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 148
  },
  "hsl": {
    "h": 311.628,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.5304,
    "c": 0.19701,
    "h": 337.1
  },
  "luminance": 0.12824
}

Semantic roles & 50–950 ramp

primary

#AD2C94

secondary

#71C481

accent

#E36445

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD2C94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →