#AD2C7C#AD2C7C
#AD2C7C is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.9% C 0.182 H 347.3°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C7C |
|---|---|
| RGB | rgb(173, 44, 124) |
| HSL | hsl(323, 59%, 43%) |
| HSV | hsv(323, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 28.3%, 32.2%) |
| CIE-LAB | lab(41.44, 58.34, -15.14) |
| CIE-LCH | lch(41.44, 60.27, 345.45°) |
| OKLab | oklab(51.93% 0.1775 -0.04) |
| OKLCH | oklch(51.93% 0.182 347.3) |
| XYZ | xyz(21.7734, 12.1433, 20.2621) |
| Luminance | 0.1214 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.15
Mediumvioletred
#C71585
ΔE00 4.50
Red Violet
#9E0168
ΔE00 6.01
Deep Magenta
#A0025C
ΔE00 7.27
Dark Fuchsia
#9D0759
ΔE00 7.85
Warm Purple
#952E8F
ΔE00 7.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C7C #2CAD5D
analogous
#9E2CAD #AD2C7C #AD2C3B
triadic
#AD2C7C #7CAD2C #2C7CAD
tetradic
#AD2C7C #AD9E2C #2CAD5D #2C3BAD
square
#AD2C7C #AD9E2C #2CAD5D #2C3BAD
split-complementary
#AD2C7C #3BAD2C #2CAD9E
monochromatic
#4B1336 #7C2059 #AD2C7C #D0469C #DC77B6
Accessibility & contrast
On white
6.13
#AD2C7C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#AD2C7C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C7C
6.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C7C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C7C | 1.00 | 6.13 | 3.43 | 6.13 |
| #FFFFFF | 6.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E547E
Deuteranopia (green-blind)
#656A79
Tritanopia (blue-blind)
#B92750
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2c7c; /* rgb */ color: rgb(173, 44, 124); /* oklch */ color: oklch(51.9% 0.182 347.3);
Tailwind
colors: {
custom: {
50: '#ca72a2',
500: '#ad2c7c',
950: '#000000',
},
}SCSS
$custom: #ad2c7c; $custom-light: #ca72a2; $custom-dark: #000000;
JSON
{
"hex": "#ad2c7c",
"rgb": {
"r": 173,
"g": 44,
"b": 124
},
"hsl": {
"h": 322.791,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.51929,
"c": 0.18194,
"h": 347.3
},
"luminance": 0.12141
}Semantic roles & 50–950 ramp
primary
#AD2C7C
secondary
#71C490
accent
#E38145
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090F
muted
#827B7E