#AD2C7B#AD2C7B
#AD2C7B is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.9% C 0.181 H 347.8°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C7B |
|---|---|
| RGB | rgb(173, 44, 123) |
| HSL | hsl(323, 59%, 43%) |
| HSV | hsv(323, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 28.9%, 32.2%) |
| CIE-LAB | lab(41.40, 58.21, -14.59) |
| CIE-LCH | lch(41.40, 60.01, 345.93°) |
| OKLab | oklab(51.89% 0.1773 -0.0384) |
| OKLCH | oklch(51.89% 0.181 347.8) |
| XYZ | xyz(21.7105, 12.1181, 19.9308) |
| Luminance | 0.1212 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.05
Mediumvioletred
#C71585
ΔE00 4.52
Red Violet
#9E0168
ΔE00 5.95
Deep Magenta
#A0025C
ΔE00 7.11
Dark Fuchsia
#9D0759
ΔE00 7.69
Warm Purple
#952E8F
ΔE00 8.09
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C7B #2CAD5E
analogous
#9F2CAD #AD2C7B #AD2C3A
triadic
#AD2C7B #7BAD2C #2C7BAD
tetradic
#AD2C7B #AD9F2C #2CAD5E #2C3AAD
square
#AD2C7B #AD9F2C #2CAD5E #2C3AAD
split-complementary
#AD2C7B #3AAD2C #2CAD9F
monochromatic
#4B1336 #7C2058 #AD2C7B #D0469B #DC77B5
Accessibility & contrast
On white
6.13
#AD2C7B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#AD2C7B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C7B
6.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C7B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C7B | 1.00 | 6.13 | 3.42 | 6.13 |
| #FFFFFF | 6.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F537D
Deuteranopia (green-blind)
#656A78
Tritanopia (blue-blind)
#B92750
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2c7b; /* rgb */ color: rgb(173, 44, 123); /* oklch */ color: oklch(51.9% 0.181 347.8);
Tailwind
colors: {
custom: {
50: '#ca72a1',
500: '#ad2c7b',
950: '#000000',
},
}SCSS
$custom: #ad2c7b; $custom-light: #ca72a1; $custom-dark: #000000;
JSON
{
"hex": "#ad2c7b",
"rgb": {
"r": 173,
"g": 44,
"b": 123
},
"hsl": {
"h": 323.256,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.51887,
"c": 0.18139,
"h": 347.8
},
"luminance": 0.12116
}Semantic roles & 50–950 ramp
primary
#AD2C7B
secondary
#71C491
accent
#E38245
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090F
muted
#827B7E