#AD2C77#AD2C77

#AD2C77 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.7% C 0.179 H 349.6°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C77
RGB	rgb(173, 44, 119)
HSL	hsl(325, 59%, 43%)
HSV	hsv(325, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 31.2%, 32.2%)
CIE-LAB	lab(41.25, 57.73, -12.35)
CIE-LCH	lch(41.25, 59.03, 347.93°)
OKLab	oklab(51.72% 0.1763 -0.0323)
OKLCH	oklch(51.72% 0.179 349.6)
XYZ	xyz(21.4652, 12.0200, 18.6389)
Luminance	0.1202 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C77 #2CAD62

analogous

#A22CAD #AD2C77 #AD2C37

triadic

#AD2C77 #77AD2C #2C77AD

tetradic

#AD2C77 #ADA22C #2CAD62 #2C37AD

square

#AD2C77 #ADA22C #2CAD62 #2C37AD

split-complementary

#AD2C77 #37AD2C #2CADA2

monochromatic

#4B1334 #7C2055 #AD2C77 #D04696 #DC77B2

Accessibility & contrast

On white

6.17

#AD2C77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AD2C77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C77

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C77	#FFFFFF	#000000	##FFFFFF
##AD2C77	1.00	6.17	3.40	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#415379

Deuteranopia (green-blind)

#666A74

Tritanopia (blue-blind)

#BA244E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c77;
/* rgb */ color: rgb(173, 44, 119);
/* oklch */ color: oklch(51.7% 0.179 349.6);

Tailwind

colors: {
  custom: {
    50: '#ca719e',
    500: '#ad2c77',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c77;
$custom-light: #ca719e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c77",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 119
  },
  "hsl": {
    "h": 325.116,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51723,
    "c": 0.17925,
    "h": 349.6
  },
  "luminance": 0.12018
}

Semantic roles & 50–950 ramp

primary

#AD2C77

secondary

#71C494

accent

#E38745

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2C77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →