#AD2C73#AD2C73

#AD2C73 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.6% C 0.177 H 351.5°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C73
RGB	rgb(173, 44, 115)
HSL	hsl(327, 59%, 43%)
HSV	hsv(327, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 33.5%, 32.2%)
CIE-LAB	lab(41.10, 57.26, -10.09)
CIE-LCH	lch(41.10, 58.14, 350.01°)
OKLab	oklab(51.56% 0.1753 -0.0261)
OKLCH	oklch(51.56% 0.177 351.5)
XYZ	xyz(21.2300, 11.9259, 17.4003)
Luminance	0.1192 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C73 #2CAD66

analogous

#A72CAD #AD2C73 #AD2C32

triadic

#AD2C73 #73AD2C #2C73AD

tetradic

#AD2C73 #ADA72C #2CAD66 #2C32AD

square

#AD2C73 #ADA72C #2CAD66 #2C32AD

split-complementary

#AD2C73 #32AD2C #2CADA7

monochromatic

#4B1332 #7C2053 #AD2C73 #D04692 #DC77AF

Accessibility & contrast

On white

6.20

#AD2C73 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD2C73 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C73

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C73	#FFFFFF	#000000	##FFFFFF
##AD2C73	1.00	6.20	3.38	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425275

Deuteranopia (green-blind)

#676970

Tritanopia (blue-blind)

#BA224C

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c73;
/* rgb */ color: rgb(173, 44, 115);
/* oklch */ color: oklch(51.6% 0.177 351.5);

Tailwind

colors: {
  custom: {
    50: '#ca719b',
    500: '#ad2c73',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c73;
$custom-light: #ca719b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c73",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 115
  },
  "hsl": {
    "h": 326.977,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51564,
    "c": 0.17722,
    "h": 351.5
  },
  "luminance": 0.11923
}

Semantic roles & 50–950 ramp

primary

#AD2C73

secondary

#71C496

accent

#E38C45

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2C73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →