#AD2C4E#AD2C4E
#AD2C4E is a mid, vivid pink. Relative luminance 0.112; OKLCH L 50.4% C 0.165 H 10.2°. Best body text is #FFFFFF at 6.47:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C4E |
|---|---|
| RGB | rgb(173, 44, 78) |
| HSL | hsl(344, 59%, 43%) |
| HSV | hsv(344, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 54.9%, 32.2%) |
| CIE-LAB | lab(39.98, 53.66, 11.55) |
| CIE-LCH | lch(39.98, 54.89, 12.15°) |
| OKLab | oklab(50.38% 0.1628 0.0293) |
| OKLCH | oklch(50.38% 0.165 10.2) |
| XYZ | xyz(19.5112, 11.2384, 8.3481) |
| Luminance | 0.1124 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 3.46
Raspberry (survey)
#B00149
ΔE00 3.50
Light Burgundy
#A8415B
ΔE00 4.10
Rouge
#AB1239
ΔE00 5.13
Light Maroon
#A24857
ΔE00 5.47
Ruby
#CA0147
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C4E #2CAD8B
analogous
#AD2C8F #AD2C4E #AD4A2C
triadic
#AD2C4E #4EAD2C #2C4EAD
tetradic
#AD2C4E #8FAD2C #2CAD8B #4A2CAD
square
#AD2C4E #8FAD2C #2CAD8B #4A2CAD
split-complementary
#AD2C4E #2CAD4A #2C8FAD
monochromatic
#4B1322 #7C2038 #AD2C4E #D0466B #DC7792
Accessibility & contrast
On white
6.47
#AD2C4E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.25
#AD2C4E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C4E
6.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C4E | 1.00 | 6.47 | 3.25 | 6.47 |
| #FFFFFF | 6.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.25 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4E4F
Deuteranopia (green-blind)
#6F684B
Tritanopia (blue-blind)
#BD063A
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ad2c4e; /* rgb */ color: rgb(173, 44, 78); /* oklch */ color: oklch(50.4% 0.165 10.2);
Tailwind
colors: {
custom: {
50: '#cc707f',
500: '#ad2c4e',
950: '#000000',
},
}SCSS
$custom: #ad2c4e; $custom-light: #cc707f; $custom-dark: #000000;
JSON
{
"hex": "#ad2c4e",
"rgb": {
"r": 173,
"g": 44,
"b": 78
},
"hsl": {
"h": 344.186,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.50376,
"c": 0.16537,
"h": 10.2
},
"luminance": 0.11236
}Semantic roles & 50–950 ramp
primary
#AD2C4E
secondary
#71C4AE
accent
#E3B945
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C