#AD2C48#AD2C48

#AD2C48 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.2% C 0.165 H 13.2°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C48
RGB	rgb(173, 44, 72)
HSL	hsl(347, 59%, 43%)
HSV	hsv(347, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 58.4%, 32.2%)
CIE-LAB	lab(39.84, 53.21, 15.16)
CIE-LCH	lch(39.84, 55.33, 15.90°)
OKLab	oklab(50.23% 0.1604 0.0376)
OKLCH	oklch(50.23% 0.165 13.2)
XYZ	xyz(19.3059, 11.1562, 7.2664)
Luminance	0.1115 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C48 #2CAD91

analogous

#AD2C88 #AD2C48 #AD512C

triadic

#AD2C48 #48AD2C #2C48AD

tetradic

#AD2C48 #88AD2C #2CAD91 #512CAD

square

#AD2C48 #88AD2C #2CAD91 #512CAD

split-complementary

#AD2C48 #2CAD51 #2C88AD

monochromatic

#4B131F #7C2034 #AD2C48 #D04664 #DC778D

Accessibility & contrast

On white

6.50

#AD2C48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2C48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C48

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C48	#FFFFFF	#000000	##FFFFFF
##AD2C48	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D48

Deuteranopia (green-blind)

#6F6845

Tritanopia (blue-blind)

#BD0138

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c48;
/* rgb */ color: rgb(173, 44, 72);
/* oklch */ color: oklch(50.2% 0.165 13.2);

Tailwind

colors: {
  custom: {
    50: '#cc707a',
    500: '#ad2c48',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c48;
$custom-light: #cc707a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c48",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 72
  },
  "hsl": {
    "h": 346.977,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.5023,
    "c": 0.16474,
    "h": 13.2
  },
  "luminance": 0.11153
}

Semantic roles & 50–950 ramp

primary

#AD2C48

secondary

#71C4B2

accent

#E3C045

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2C48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →