#AD2C47#AD2C47

#AD2C47 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.165 H 13.7°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C47
RGB	rgb(173, 44, 71)
HSL	hsl(347, 59%, 43%)
HSV	hsv(347, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 59%, 32.2%)
CIE-LAB	lab(39.82, 53.14, 15.76)
CIE-LCH	lch(39.82, 55.43, 16.52°)
OKLab	oklab(50.21% 0.16 0.039)
OKLCH	oklch(50.21% 0.165 13.7)
XYZ	xyz(19.2735, 11.1433, 7.0960)
Luminance	0.1114 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C47 #2CAD92

analogous

#AD2C87 #AD2C47 #AD522C

triadic

#AD2C47 #47AD2C #2C47AD

tetradic

#AD2C47 #87AD2C #2CAD92 #522CAD

square

#AD2C47 #87AD2C #2CAD92 #522CAD

split-complementary

#AD2C47 #2CAD52 #2C87AD

monochromatic

#4B131F #7C2033 #AD2C47 #D04663 #DC778C

Accessibility & contrast

On white

6.51

#AD2C47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2C47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C47

6.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C47	#FFFFFF	#000000	##FFFFFF
##AD2C47	1.00	6.51	3.23	6.51
#FFFFFF	6.51	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D47

Deuteranopia (green-blind)

#706744

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c47;
/* rgb */ color: rgb(173, 44, 71);
/* oklch */ color: oklch(50.2% 0.165 13.7);

Tailwind

colors: {
  custom: {
    50: '#cc707a',
    500: '#ad2c47',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c47;
$custom-light: #cc707a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c47",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 71
  },
  "hsl": {
    "h": 347.442,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50207,
    "c": 0.16467,
    "h": 13.7
  },
  "luminance": 0.11141
}

Semantic roles & 50–950 ramp

primary

#AD2C47

secondary

#71C4B3

accent

#E3C245

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2C47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →