#AD2C45#AD2C45

#AD2C45 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.165 H 14.7°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C45
RGB	rgb(173, 44, 69)
HSL	hsl(348, 59%, 43%)
HSV	hsv(348, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 60.1%, 32.2%)
CIE-LAB	lab(39.78, 53.00, 16.96)
CIE-LCH	lch(39.78, 55.65, 17.75°)
OKLab	oklab(50.16% 0.1592 0.0417)
OKLCH	oklch(50.16% 0.165 14.7)
XYZ	xyz(19.2104, 11.1180, 6.7635)
Luminance	0.1111 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C45 #2CAD94

analogous

#AD2C86 #AD2C45 #AD532C

triadic

#AD2C45 #45AD2C #2C45AD

tetradic

#AD2C45 #86AD2C #2CAD94 #532CAD

square

#AD2C45 #86AD2C #2CAD94 #532CAD

split-complementary

#AD2C45 #2CAD53 #2C86AD

monochromatic

#4B131E #7C2032 #AD2C45 #D04661 #DC778B

Accessibility & contrast

On white

6.52

#AD2C45 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2C45 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C45

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C45	#FFFFFF	#000000	##FFFFFF
##AD2C45	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D45

Deuteranopia (green-blind)

#706742

Tritanopia (blue-blind)

#BE0036

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c45;
/* rgb */ color: rgb(173, 44, 69);
/* oklch */ color: oklch(50.2% 0.165 14.7);

Tailwind

colors: {
  custom: {
    50: '#cc7078',
    500: '#ad2c45',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c45;
$custom-light: #cc7078;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c45",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 69
  },
  "hsl": {
    "h": 348.372,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50162,
    "c": 0.16456,
    "h": 14.7
  },
  "luminance": 0.11115
}

Semantic roles & 50–950 ramp

primary

#AD2C45

secondary

#71C4B4

accent

#E3C445

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C45

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →