#AD2C44#AD2C44

#AD2C44 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.165 H 15.2°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C44
RGB	rgb(173, 44, 68)
HSL	hsl(349, 59%, 43%)
HSV	hsv(349, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 60.7%, 32.2%)
CIE-LAB	lab(39.76, 52.94, 17.56)
CIE-LCH	lch(39.76, 55.77, 18.36°)
OKLab	oklab(50.14% 0.1588 0.043)
OKLCH	oklch(50.14% 0.165 15.2)
XYZ	xyz(19.1796, 11.1057, 6.6014)
Luminance	0.1110 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C44 #2CAD95

analogous

#AD2C85 #AD2C44 #AD542C

triadic

#AD2C44 #44AD2C #2C44AD

tetradic

#AD2C44 #85AD2C #2CAD95 #542CAD

square

#AD2C44 #85AD2C #2CAD95 #542CAD

split-complementary

#AD2C44 #2CAD54 #2C85AD

monochromatic

#4B131E #7C2031 #AD2C44 #D04660 #DC778A

Accessibility & contrast

On white

6.52

#AD2C44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2C44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C44

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C44	#FFFFFF	#000000	##FFFFFF
##AD2C44	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4D44

Deuteranopia (green-blind)

#706741

Tritanopia (blue-blind)

#BE0036

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c44;
/* rgb */ color: rgb(173, 44, 68);
/* oklch */ color: oklch(50.1% 0.165 15.2);

Tailwind

colors: {
  custom: {
    50: '#cc7077',
    500: '#ad2c44',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c44;
$custom-light: #cc7077;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c44",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 68
  },
  "hsl": {
    "h": 348.837,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.5014,
    "c": 0.16451,
    "h": 15.2
  },
  "luminance": 0.11103
}

Semantic roles & 50–950 ramp

primary

#AD2C44

secondary

#71C4B5

accent

#E3C545

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →