#AD2C43#AD2C43

#AD2C43 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.164 H 15.6°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C43
RGB	rgb(173, 44, 67)
HSL	hsl(349, 59%, 43%)
HSV	hsv(349, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 61.3%, 32.2%)
CIE-LAB	lab(39.74, 52.87, 18.17)
CIE-LCH	lch(39.74, 55.90, 18.96°)
OKLab	oklab(50.12% 0.1584 0.0444)
OKLCH	oklch(50.12% 0.164 15.6)
XYZ	xyz(19.1493, 11.0936, 6.4421)
Luminance	0.1109 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C43 #2CAD96

analogous

#AD2C84 #AD2C43 #AD552C

triadic

#AD2C43 #43AD2C #2C43AD

tetradic

#AD2C43 #84AD2C #2CAD96 #552CAD

square

#AD2C43 #84AD2C #2CAD96 #552CAD

split-complementary

#AD2C43 #2CAD55 #2C84AD

monochromatic

#4B131D #7C2030 #AD2C43 #D0465F #DC7789

Accessibility & contrast

On white

6.53

#AD2C43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2C43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C43

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C43	#FFFFFF	#000000	##FFFFFF
##AD2C43	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4C43

Deuteranopia (green-blind)

#706740

Tritanopia (blue-blind)

#BE0036

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c43;
/* rgb */ color: rgb(173, 44, 67);
/* oklch */ color: oklch(50.1% 0.164 15.6);

Tailwind

colors: {
  custom: {
    50: '#cc7076',
    500: '#ad2c43',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c43;
$custom-light: #cc7076;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c43",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 67
  },
  "hsl": {
    "h": 349.302,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50118,
    "c": 0.16448,
    "h": 15.6
  },
  "luminance": 0.11091
}

Semantic roles & 50–950 ramp

primary

#AD2C43

secondary

#71C4B5

accent

#E3C745

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →